TikTok Shop - Marketing Strategy & Project Lead (Integrated Marketing) (Thailand)

siness areas, including:

1. User segmentation and CRM
2. A/B testing and experimental design
3. Commercial campaign performance and budget efficiency
4. Campaign supply improvement (e.g. seller assortment quality)
5. Conversion funnel and user journey optimization

• Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
• Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions

2. Performance Tracking and PnL optimization:

• Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
• Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
• Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI

3. Cross-Functional Collaboration:

• Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
• Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements
• Serve as a strategic thought partner to cross-functional stakeholders to drive ongoing performance enhancement

4. Team Leadership:

• Lead and mentor a strategy and project team, fostering a culture of curiosity, ownership, and continuous learning
• Provide strategic direction and prioritize team initiatives in alignment with business goals and growth opportunities
• Promote collaboration and knowledge-sharing across teams to scale analytical capabilities and improve business outcomes

Qualifications

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus
• Minimum 5 years of work experience with a focus on strategy and business analytics
• Proficiency in processing complex data sets using Excel
• Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar softwares
• Excellent leadership, and project management skill
• Proficiency in English

Preferred Qualifications:

• Familiarity with advertising technologies and good understanding of e-commerce seller's view points
• Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights