ents from sellers and partners (non-sellers e.g. banks, telco, etc) to develop monetization strategy to grow revenue (ads, cash, commission)
- Develop seller packages, partnership packages, and relevant business pitch decks to facilitate the Business Development teams on package sales with sellers, and partnership discussion with non-sellers e.g. banks, telco, etc
- Partnerships:
- Acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns
- Performance Tracking and Revenue Optimization:
- Track monetization revenue from seller packages and partnership packages sales, and identify areas for improvement
- Optimize pricing model for the packages, ads placements, and other revenue-generating elements during the campaigns
- Provide regular performance updates, next action plans, and forecasts to key stakeholders
- Cross-Functional Collaboration:
- Work closely with campaigns and marketing teams to consolidate potential resources for monetization
- Collaborate with Business Development teams (TikTok's Global Business Solutions team, TikTok Shop's Cluster teams) for package sales, and other related stakeholders to ensure adoption and sold-out rate of campaign packages
Qualifications
Minimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus
- Minimum 3 years of work experience with a focus on the e-commerce industry, or monetization and partnership roles
- Good analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insight
Preferred Qualifications
- Familiarity with advertising technologies and good understanding of e-commerce seller's view points
- Proficiency in processing complex data sets using Excel
- Good negotiation and stakeholder management skills