TikTok Shop - Product Marketing Manager, Seller Platform

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About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the team

This product solutions and operations manager will be responsible for defining solutions for products and features for the Seller Outreach product team, working with cross-functional partners across the e-commerce organization (business, policy, product, marketing, etc.) developing end-to-end product strategy and design, and executing on the product roadmap to deliver new innovations for both internal and external stakeholders.

Responsibilities:

• Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using our seller center or seller App.
• Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
• Prioritize product requirements based on ROI and impact analysis.
• Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch.
• Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools.
• Manage seller center education content with cross-functional teams and enhance content quality.
• Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.

Qualifications

Minimum Qualifications

• A minimum of 5 years of experience in product marketing and strategy in the internet industry. E-commerce and B2B, and business education content management experience is a plus.
• Proven experience in influencing product development and strategy using quantitative and qualitative market insights.
• Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
• Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
• A Bachelor's degree is required.

Preferred Qualifications

• A deep passion for content and shopping.
• A Master's degree in related fields (Computer Science, MBA) preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $232644 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.