TikTok Shop - Product Strategy (Vietnam)

us.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.

In this role you will be responsible for providing category strategy; cross-border category growth and incubation; category platform efficiency

Roles & Responsibilities:

1. Category strategy: Conduct in-depth qualitative and quantitative data research on market demand, category positioning, internal platform traffic funnel, and industry trends to form an overall category strategy, and potential segmentation and identify supply and demand gaps;
2. Cross-border category growth and incubation: Analyze the segmented industry, conduct an in-depth analysis of the product supply chain, and understand the growth points of cross-border merchants;
3. Category platform efficiency: Cooperate with the platform's cross-channel operation team, mall, affiliate, and event operation team to further expand the market share of the target category.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above, with relevant e-commerce experience in leading category strategy, relevant experience in defining categories and seller segmentation, seller acquisition incentives, seller incubation mechanism, seller growth...
• Have certain data analysis capabilities, structured thinking, idea-driven, and goal-result-oriented

Preferred Qualifications:

• Experience in working with cross-category, cross-platform channel, cross-functional and cross-product field teams
• Have strategic and operational management capabilities, strong leadership skills, and the ability to work across regions and teams
• Strong learning and communication skills to clarify business strategies and resource requirements
• Willing to travel/assign to Southeast Asia, with international work/study background preferred, fluent in English.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.