TikTok Shop - Shop Ads Digital Marketing Manager, Business Planning & Operations

TikTok

4.5

(6)

London, United Kingdom

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #7514999589591501064

    Position summary

    vertising experience is required. With additional preference for eCommerce or social media background.

    Responsibilities:

    • Develop go-to-market strategies to drive adoption of Shop Ads in several start-up European markets for TikTok Shop by identifying key opportunity areas, and partnering with cross-functional teams to execute.
    • Function as a Digital Marketing and Shop Ads expert to help advertisers and merchants deploy best practices and overcome pain points.
    • Analyse overall performance and strategic opportunities to identify potential gaps/opportunities to scale ads spend after launch.
    • Build initiatives to help growth Shop Ads revenue with Sales and Product teams, and help drive these initiatives to completion.
    • Work directly with key advertisers to help improve their digital advertising performance.

    Qualifications

    Minimum Qualifications

    • Bachelor's degree or above.
    • 3+ years in performance marketing, digital advertising, or adtech.
    • Good understanding of eCommerce and how it links to digital advertising.
    • Excellent analytical skills and problem-solving capabilities. Strong numerical reasoning and modelling skills with proficiency in Excel and/or more advanced data science tools.
    • Strong ownership and self-started mentality and desire to work closely with business teams - take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement.

    Preferred Qualifications

    • Direct exposure working with advertisers to help improve and scale their performance marketing.
    • Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media & content-led, Technology, Entertainment.
    • Work experience with Product teams, PMs, Engineers, other technology colleagues.
    • Outstanding skills in working with, and influencing numerous stakeholder groups, including senior ones.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.