TikTok Shop - Shop Ads Digital Marketing Manager, Business Planning & Operations
London, United Kingdom
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
#7514999589591501064
Position summary
vertising experience is required. With additional preference for eCommerce or social media background.
Responsibilities:
- Develop go-to-market strategies to drive adoption of Shop Ads in several start-up European markets for TikTok Shop by identifying key opportunity areas, and partnering with cross-functional teams to execute.
- Function as a Digital Marketing and Shop Ads expert to help advertisers and merchants deploy best practices and overcome pain points.
- Analyse overall performance and strategic opportunities to identify potential gaps/opportunities to scale ads spend after launch.
- Build initiatives to help growth Shop Ads revenue with Sales and Product teams, and help drive these initiatives to completion.
- Work directly with key advertisers to help improve their digital advertising performance.
Qualifications
Minimum Qualifications
- Bachelor's degree or above.
- 3+ years in performance marketing, digital advertising, or adtech.
- Good understanding of eCommerce and how it links to digital advertising.
- Excellent analytical skills and problem-solving capabilities. Strong numerical reasoning and modelling skills with proficiency in Excel and/or more advanced data science tools.
- Strong ownership and self-started mentality and desire to work closely with business teams - take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement.
Preferred Qualifications
- Direct exposure working with advertisers to help improve and scale their performance marketing.
- Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media & content-led, Technology, Entertainment.
- Work experience with Product teams, PMs, Engineers, other technology colleagues.
- Outstanding skills in working with, and influencing numerous stakeholder groups, including senior ones.
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.