TikTok Shop - SMB Seller Growth Program Lead (E-commerce) - Thailand

Join us.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:

• Drive the function through strategic initiation, execution, monitoring, measurement, and adjustment to align with company direction
• Managing the day-to-day activities of the team and guiding them to achieve team KPIs; address priority issues
• Design Seller Growth Program(s) to build seller commitment and drive GMV growth for SMB sellers (Small/ Medium size sellers).
• Run seller analysis to determine (a) which seller segments to prioritize, (b) what are the key seller actions required to grow GMV by seller segments, (c) what are the appropriate seller incentives (vouchers, Ads, traffic boost)
• Measure Program impact on GMV growth
• Optimize Seller Growth Program(s) adoption rate, budget, and ROI; run A/B tests where needed
• Execute the Seller Growth Programs; leverage high-impact features in seller centre (e.g. seller missions, Assortment Growth features) where relevant
• Work closely with the management team and cross-functional to develop the new strategy to support the growth of the organization in the relevant area

Qualifications

Minimum Qualifications

• Bachelor's Degree or above
• 5+ years of experience in ecommerce, merchant growth or new business unit setup
• Has experience managing 5+ team members
• Strong business acumen and critical thinking; outstanding quantitative analysis skills
• Able to design and execute programs end-to-end
• Strong understanding of platform mechanics, policy, social media, e-commerce, live streaming, and comfortable working in a fast-paced and dynamic environment.
• Proficient in English, and fluent in Thai
• Strong ownership, hands-on, adaptive

Preferred Qualifications:

• Direct experience in platform seller incubation is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.