TikTok Shop Social Media Specialist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)

ts.

• Conduct ongoing social listening to identify emerging trends, consumer sentiments, campaign related and potential issues or opportunities relevant to the brand.
• Stay up-to-date with platform updates, digital behavior, and cultural trends to ensure TikTok Shop stays relevant and ahead of the curve.
• Collaborate closely with internal stakeholders (creative, creators, online marketing and brand teams) and external agencies to plan and execute high-impact campaigns and real-time content activations.
• Ensure consistent brand voice, messaging, and community engagement across all social touchpoints.
• Support campaign retrospectives and competitive benchmarking to refine social strategies over time.

Qualifications

Minimum qualifications:

• Minimum 2-3 years of experience in managing brand presence on major social media platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience working with creative/media agencies, internal and external stakeholders from diverse functions.
• Strong understanding of content, formats, and platform-specific best practices.
• Able to thrive in fast-paced environments and manage multiple deadlines simultaneously.
• A collaborative mindset, proactive attitude, and keen attention to detail are a must.

Preferred qualifications:

• Creative thinking and problem-solving abilities.
• Strong interpersonal and relationship-building skills.