TikTok Shop - Strategy & Analytics, Merchant Growth

• Support merchant growth by developing and implementing data-driven strategies to drive GMV.
• Conduct detailed performance analyses to uncover trends and actionable insights, informing future initiatives and optimizations, leading to incremental GMV growth.
• Manage and own key strategic and operational projects end-to-end, ensuring clear milestones, progress tracking, and reporting.
• Collaborate with internal stakeholders (e.g., Seller Growth, Campaign, Creator, Affiliate teams) and external vendors to ensure seamless execution and reporting of projects.
• Identify and prioritize new opportunities based on market trends, competitive intelligence, and internal data analysis.
• Monitor growth metrics, identify trends and performance gaps across all Incubation work streams.

Qualifications

Minimum Qualifications

1. Bachelor's degree or above with 1-3 years of experience in strategy, business analysis, project management, or operations-preferably in e-commerce or tech.
2. Strong analytical and problem-solving skills with hands-on experience in Excel/Sheets and BI tools (PowerBI/Tableau); experience with SQL and/or Python is a plus.
3. Self-starter and fast learner, with an entrepreneurial mindset, strong judgment, and the ability to think independently.
4. Results-driven, with a strong sense of ownership and the ability to work closely with business teams to drive measurable impact.
5. Excellent communication and cross-functional collaboration skills, capable of conveying complex analytical insights to diverse stakeholders and influencing decision-making.

Preferred Qualifications

1. Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.
2. Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
3. Ability to thrive in ambiguity, adapt to change, and persist through challenges in a fast-paced environment.