TikTokShop by Tokopedia - Brand Marketing Lead - Integrated Marketing (Indonesia)

TikTok

4.5

(6)

Jakarta, Indonesia

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #7505007495464339730

    Position summary

    o collaborate effectively across teams. The ideal candidate will have a proven track record of successfully managing end-to-end marketing campaigns and a passion for building strong brand narratives.

    Responsibilities:

    1. Campaign Development & Planning:
    • Collaborate with stakeholders to understand marketing objectives and develop comprehensive brand campaign strategies aligned with overall business goals.
    • Lead the conceptualization and planning of creative and innovative campaign concepts across various channels (digital, social media, traditional, experiential, etc.).
    • Define clear campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
    • Develop detailed campaign timelines, resource allocation plans, and execution frameworks.
    • Conduct market research and competitive analysis to inform campaign strategies and ensure differentiation.
    1. Campaign Execution & Management:
    • Manage the end-to-end execution of brand marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
    • Coordinate with internal teams (e.g., creative, content, sales) and external agencies (e.g., advertising, PR, media buying) to ensure seamless campaign delivery.
    • Develop compelling marketing materials and content in collaboration with the creative team, ensuring brand consistency and messaging alignment.
    • Oversee the implementation of campaigns across various marketing channels, including digital advertising (SEM, social media ads, display), social media marketing, content marketing, email marketing, public relations, events, and partnerships.
    • Ensure all campaign activities comply with relevant regulations and ethical guidelines.
    1. Campaign Analysis & Reporting:
    • Robust tracking mechanisms to monitor campaign performance against defined KPIs.
    • Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
    • Sharp in identifying successful campaign elements and areas for improvement to enhance future campaign effectiveness.
    • Conduct post-campaign evaluations and provide actionable learnings for future initiatives.
    1. Brand Building & Collaboration:
    • Ensure all campaign activities consistently reinforce the brand identity, messaging, and values.
    • Collaborate closely with other marketing team members to ensure integrated marketing efforts.
    • Stay up-to-date with the latest marketing trends, technologies, and best practices.
    • Contribute to the development and maintenance of brand guidelines and ensure their consistent application across all campaigns.

    Qualifications

    Minimum Qualifications:

    • Bachelor's degree with 5+ years of proven experience in brand marketing, with a strong focus on campaign development and execution.
    • Demonstrated success in managing multi-channel marketing campaigns from concept to completion.
    • Strong understanding of digital marketing principles and platforms (e.g., social media, search engine marketing, email marketing). Able to drive data driven insights.
    • Excellent project management, organizational, and time-management skills.
    • Team lead/ management experience. Ability to work independently and collaboratively within a team environment.
    • English proficiency.

    Preferred Qualifications:

    • Familiarity with marketing automation platforms and CRM systems is a plus.
    • Creative thinking and problem-solving abilities.
    • Strong interpersonal and relationship-building skills.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.