TikTokShop by Tokopedia - Brand Marketing Lead - Integrated Marketing (Indonesia)

o collaborate effectively across teams. The ideal candidate will have a proven track record of successfully managing end-to-end marketing campaigns and a passion for building strong brand narratives.

Responsibilities:

1. Campaign Development & Planning:

• Collaborate with stakeholders to understand marketing objectives and develop comprehensive brand campaign strategies aligned with overall business goals.
• Lead the conceptualization and planning of creative and innovative campaign concepts across various channels (digital, social media, traditional, experiential, etc.).
• Define clear campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
• Develop detailed campaign timelines, resource allocation plans, and execution frameworks.
• Conduct market research and competitive analysis to inform campaign strategies and ensure differentiation.

2. Campaign Execution & Management:

• Manage the end-to-end execution of brand marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Coordinate with internal teams (e.g., creative, content, sales) and external agencies (e.g., advertising, PR, media buying) to ensure seamless campaign delivery.
• Develop compelling marketing materials and content in collaboration with the creative team, ensuring brand consistency and messaging alignment.
• Oversee the implementation of campaigns across various marketing channels, including digital advertising (SEM, social media ads, display), social media marketing, content marketing, email marketing, public relations, events, and partnerships.
• Ensure all campaign activities comply with relevant regulations and ethical guidelines.

3. Campaign Analysis & Reporting:

• Robust tracking mechanisms to monitor campaign performance against defined KPIs.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Sharp in identifying successful campaign elements and areas for improvement to enhance future campaign effectiveness.
• Conduct post-campaign evaluations and provide actionable learnings for future initiatives.

4. Brand Building & Collaboration:

• Ensure all campaign activities consistently reinforce the brand identity, messaging, and values.
• Collaborate closely with other marketing team members to ensure integrated marketing efforts.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.
• Contribute to the development and maintenance of brand guidelines and ensure their consistent application across all campaigns.

Qualifications

Minimum Qualifications:

• Bachelor's degree with 5+ years of proven experience in brand marketing, with a strong focus on campaign development and execution.
• Demonstrated success in managing multi-channel marketing campaigns from concept to completion.
• Strong understanding of digital marketing principles and platforms (e.g., social media, search engine marketing, email marketing). Able to drive data driven insights.
• Excellent project management, organizational, and time-management skills.
• Team lead/ management experience. Ability to work independently and collaboratively within a team environment.
• English proficiency.

Preferred Qualifications:

• Familiarity with marketing automation platforms and CRM systems is a plus.
• Creative thinking and problem-solving abilities.
• Strong interpersonal and relationship-building skills.