Senior Marketing Manager - Earned Media and Purpose

brand. The Senior Marketing Manager will have a strong understanding of the marketing landscape, channel best practices, and brand priorities, and can easily translate insights and data into integrated marketing strategies and programs. They will help establish and lead clear and compelling plans for their respective channels which can range from retail experience to social media.

Reporting directly to the Assistant Vice President of Marketing for TJ Maxx, this role will lead marketing programs designed to earn media and consumer attention, drive consideration of the TJ Maxx brand and fuel brand love. Working with internal and agency partners, the Senior Manager in this role directs the development of earned media (public relations) strategies and programs; purpose strategy and initiatives; strategic partnerships (celeb, influencer and nonprofit) and associate engagement. The outcome of this scope of work is a meaningful and enduring connection with TJ Maxx among consumers, media partners and associates.

Who We Are Looking For: You.

• Work with the Assistant Vice President of Marketing for TJ Maxx, internal and agency partners, to develop an annual strategy/plan for TJ Maxx earned media and purpose programming

• Drive execution of earned media strategy and programming - including media events with editors and influencers; talent partnerships; multi-channel campaigns and serving as a brand spokesperson on select occasions

• Drive execution of purpose strategy and initiatives, including media and non-profit partnerships like Dress for Success and Save the Children and corresponding multi-channel campaigns that include associate engagement opportunities

• Oversee point-of-sale cause marketing campaigns, working closely with Store Operations, agency and non-profit partners

• Partner with TJX Consumer Insights team to evaluate impact of programming and optimize to drive enhanced results

• Ensure marketing spend is on budget and that funds are allocated to generate high-impact results with maximum efficiency

• Lead a team of high performing associates - encouraging a culture in which each associate feels welcomed, valued and engaged.

Qualifications

• 10-15 years of Marketing experience for a communications agency or BTC business, preferably in retail or fashion/home fashions

• Excellent written and verbal communication skills

• Strong interpersonal skills resulting in effective communication and collaboration

• Interest in fashion/home trends, pop culture, media news and digitally savvy

• Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook and Social Media

• Ability to build relationships with all levels within an organization

• Deep listening and inquiry

• Collaborative, participatory decision-maker

• Innovative, calculated risk-taker who learns from mistakes

We care about our culture, but we also prioritize your needs!

• Competitive Pay

• Hybrid Work Environment

• Weekly paychecks

• Paid time away

• Programs to support environment and corporate responsibility

• TAAP - TJX Associate Assistance Programs

• Associate Discount

• Career Development Opportunity

• Be a part of an inclusive team

Benefit programs and eligibility terms vary across our global locations. We encourage you to apply to learn more about how our benefits can make a difference for you.

This position is hybrid requiring 2 days per week in the office in Framingham, MA and is not open to remote work.

This position has a starting salary range of $111,300 to $144,800 per year.

Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

This position is eligible for an annual incentive.

Discover Different at TJX means opportunity, teamwork, and career growth. That's why working here is so much more than a job. When you're a part of our TJX family, you have the full support of a diverse, close-knit group of people who work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: 770 Cochituate Rd Framingham MA 01701