Senior Data Scientist, Marketing Analytics

n revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.
Hybrid work

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne.

This hybrid position requires two days per week in the office at the nearest hub.

About you

You’re an analytical problem-solver ready to put your skills toward purposeful work that has a global impact. You want to lead the way in innovation, exploring the latest technologies and finding new solutions. You thrive in a collaborative environment and are eager to work with and learn alongside the best in Product, Design, and Engineering

About this role

We are looking for a highly proactive and skilled Sr. Data Scientist to join our Marketing Analytics team, focusing on delivering actionable insights and reporting through continuous, in-depth data analysis. The ideal candidate will leverage statistical and analytical techniques to interpret complex data, identify key trends, and support data-driven decision-making across the organization by crafting data backed narratives. This role requires strong problem-solving skills, a passion for data, and the ability to communicate findings effectively to stakeholders.

What you'll be doing

• Partner with marketing stakeholders to shape our marketing strategy by defining clear problem statements, assessing growth opportunities, and recommending areas of investments and optimization

• Conduct ongoing in-depth analysis of marketing performance metrics, customer behavior, and market trends to assess marketing channel health, identify optimization opportunities and improve ROI.

• Be proactive in seeking and identifying business questions that can be addressed through analysis and provide regular, clear updates to stakeholders to enable critical decision making

• Understand our customer lifecycle states and develop segmentation using advanced analytical techniques to help shape lifecycle marketing initiatives

• Develop dashboards and visualizations to effectively communicate insights and KPIs to stakeholders, enabling data-driven decision-making at all levels of the organization.

• Be a primary analytics driver for developing our business data layer in collaboration with Analytics Engineering and Data teams.

• Stay current with industry trends and emerging technologies in data science and marketing analytics, and apply them to enhance our analytical capabilities.

  What you’ll have:

  • Bachelor’s or higher in Statistics, Mathematics, Computer Science, Economics, or related quantitative field

  • 3-5 years of relevant experience in data analytics, data science, or a related field, with a strong focus on continuous insights generation to create business impact

  • Experience with data pipelining tools such as DBT and Airflow, and proficiency in SQL for data extraction and manipulation

  • Highly proficient in Tableau or other data visualization platforms, with a strong understanding of best practices for dashboarding and visualization

  • Familiarity with data analysis tools such as Python or R

  • Strong attention to detail, problem-solving skills, and ability to work independently.

  • Ability to synthesize complex data into actionable insights and clearly communicate findings

    We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

    Life at Udemy

    We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

    • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

    • Learning is what we do - inside and out. Our Learning &; Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

    • Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

    • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work and Built In Best Places to Work.

      Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at [email protected] . We will consider for employment qualified applicants with arrest and conviction records.

      Udemy US Benefits

      Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

      • Core Benefits: Comprehensive medical, dental, vision, life/AD&;D, and disability coverage

      • HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions

      • Transgender Benefits: Expanded medical coverage for gender-affirming care

      • Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to eight to twelve weeks of paid disability leave for birthing parents) as well as a two-week "ease-back” program that enables parents to return part-time at full pay

      • Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support

      • Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development

      • Retirement: Pre-tax and Roth 401(k) plan with an employer contribution

      • Charitable Giving: Corporate charitable match for eligible nonprofits and charities

      • Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly

      • Holidays: Twelve paid holidays throughout the year

        At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
        Hiring Compensation Range
        $122,000 — $153,000 USD