CRM and Lifecycle Marketing Lead

nd businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

The Impact You'll Make:

You'll drive the evolution of our email, push, and in-app messaging channels, transforming our business into a multi-vertical platform. You'll report to the Senior Director, CRM and Lifecycle Marketing, and you'll play a crucial role in activating, engaging, and retaining our growing user base.

• Channel Expertise: Own and optimize email, push, and in-app messaging to activate, engage, and retain users, ensuring best practices and deliverability in alignment with industry trends.
• Campaign Calendar Ownership: Develop and maintain a comprehensive CRM campaign calendar, aligning with strategic goals, product launches, and marketing objectives.
• Cross-Functional Collaboration: Collaborate closely with Product, Data, Creative, Acquisition, and Merchant teams to ensure seamless execution of campaigns and initiatives, integrating CRM strategies into key product launches and marketing initiatives.
• Data-Driven Optimization: Analyze CRM data to identify trends, run A/B tests, and apply insights to improve engagement, retention, and conversion rates across all CRM channels.
• CRM Automation: Leverage AI, establish efficient CRM processes, and manage timelines to keep CRM initiatives organized and on track.

What You Should Have:

• 4+ years of direct CRM or Lifecycle Marketing experience, preferably supporting a consumer mobile application.
• Deep functional knowledge of enterprise marketing engagement platforms such as Iterable, Braze, Hubspot, and Customer.io.
• Proficiency in developing complex Lifecycle Marketing automation.
• Experience owning, maintaining, and executing marketing campaign calendars.
• Strong analytical skills and experience using data to drive decisions.
• Desire to work cross-functionally and build strong relationships across our organization.

Tools We Use:

• Iterable
• Email on Acid
• Jira
• Snowflake
• Segment
• Neustar/TransUnion Data Clean Rooms

Location:

This hybrid role is based in our Washington, D.C., or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project-based needs and changes to Upside's in-office policy over time.

Compensation:

The US base salary range for this full-time position is $120,000 - $135,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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