Lifecycle Marketing Manager

on rates. You will conduct A/B testing to improve our marketing strategies and analyze data to inform decision-making and enhance overall performance. Additionally, you will manage and refine B2B marketing operations, coordinating efforts to support our growth and efficiency. You will report to our Head of Demand Generation.

• Work with the analytics team to manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for large strategic changes.
• Measure the success of campaigns in collaboration with the Analytics team
• Work with marketing partners on program conceptualization, program execution, and success measurement.
• Uncover opportunities to increase conversion across the lead generation and sales funnel. Using methods such as website A/B testing and optimizing lead routing.
• Establish and improve scalable marketing processes for campaign and lead generation and management
• Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack
• Own lifecycle marketing strategy and execution
• Own Hubspot and Salesforce campaign structure, creation, and management
• Own Hubspot landing page, workflow, and Q/A process
• Own and manage the inbound lead queue and work with sales to distribute leads in a timely manner

Competencies You Have:

• 4+ years of experience in marketing operations, with a focus on technology, fintech or marketplace apps
• Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies.
• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console)
• Proficiency in web and A/B testing tools (e.g. A/B Tasty, VWO)

Location:

This hybrid role is required to work at our NYC, Chicago, or Austin offices. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside's in-office policy over time.

Compensation:

The US base salary range for this full-time position is $105,000 - $120,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

#LI-Hybrid

#LI-CO

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.