Lifecycle Operations Manager

erational processes that power our lifecycle marketing engine.

This role is ideal for someone who thrives at the intersection of marketing technology, data pipelines, and cross-functional enablement. You will partner closely with lifecycle marketers, engineers, analysts, and product teams to build scalable foundations for sophisticated, personalized, and high-performing campaigns.

• Lifecycle Ops & Enablement: Partner with marketers to translate strategy into execution by building and managing the workflows, processes, and systems that enable campaign delivery at scale.
• Data Infrastructure & Pipelines: Work cross-functionally with Data and Engineering to ensure access to clean, reliable, and real-time data that fuels audience targeting, personalization, and measurement.
• Audiences & Segmentation: Design and maintain audience logic for lifecycle campaigns, helping marketers reach the right users with the right message at the right time.
• Platform Ownership: Own and optimize our marketing automation platforms, including configuration, integration, troubleshooting, and documentation of core systems and processes.
• Product & Tech Coordination: Partner with team members to evaluate and implement new tools, channel capabilities, and technologies that enhance our lifecycle operations toolkit.
• Testing & Deployment: Support the QA and deployment of lifecycle campaigns, including setting up experiments, verifying dynamic content, and maintaining process excellence across initiatives.

Competencies You'll Need:

• 5+ years of experience in lifecycle marketing operations or marketing technology, ideally within a B2C environment
• Hands-on experience managing automation tools like Braze, Iterable, Salesforce Marketing Cloud, or similar platforms
• Hands-on experience working with customer data platform (CDP) tools like Segment
• Strong understanding of data structures, ETL pipelines, and event-based user tracking; comfort working with data and querying tools is a plus
• Experience partnering with engineers, analysts, and marketers to translate business goals into technical solutions
• Diligent and dedicated to quality assurance, with a focus on scalability
• Ability to thrive in a fast-paced, collaborative environment and juggle multiple priorities with grace
• Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field is preferred.
• Data-centric decision maker with a test-and-learn mentality. Outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results.
• A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams.

Tools We Use:

• Iterable
• Email on Acid
• Jira
• Snowflake
• Segment
• Neustar/TransUnion Data Clean Rooms

Location:

This hybrid role is based in our NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside's in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $132,000 - $146,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

#LI-Hybrid

#LI-CO1

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.