Principal Product Marketing Manager, Product Commercialization

think about our product. Internally, your work will drive cohesion and clarity across teams. Externally, your work will drive both product adoption and top-line revenue growth by acting as the voice of the retailer during product development, and by leading the commercialization of products and feature releases.

Specifically, you will:

• Champion the voice of the retailer, using market and competitive research to translate retailers' needs into opportunities for product strategy

• Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, promoting internal product roadmap understanding and ensuring retailer influence in roadmap prioritization

• Define our internal product hierarchy in order to ensure effective and impactful launches and positive retailer reception

• Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers' expectations

• Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners

• Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings

• Partner with Revenue Enablement to ensure the Sales and Accounts teams are equippedto tell the product story and accelerate conversion and expansion opportunities

What you should have

• 7+ years of experience in product marketing, sales enablement, or a related role-preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
• A proven understanding of product commercialization and experience developing strategies to drive product adoption
• Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions.
• Proven track record of crafting high-impact sales enablement content-including pitch decks, playbooks, and competitive battle cards.
• Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies.
• Data-driven approach, with experience using insights to optimize sales performance and messaging.
• A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment.
• A genuine passion for problem-solving and applying an analytical approach to each new challenge.
• Resiliency, by adopting the evolving nature of the position with a willingness to take on new responsibilities as the role continues to develop and expand.

Location:

This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside's in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $170,000 - $206,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

This email is for accessibility accommodations only, it should not be used to submit job applications.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.