Principal UX Designer

u will partner with our consumer, brand, content marketing, product marketing, and product teams to ensure that the website reflects Upside's' brand. You have experience in SEO, content management, UX best practices, to increase conversion, organic traffic and overall website visibility.

What you should have:

• Plan and implement web-based marketing strategies and campaigns via our website(s)
• Collaborate with designers and developers to maintain website aesthetics, functionality, and user interface
• Draft, implements, maintains, and revises online marketing campaigns to increase sales and revenue
• Coordinate with other marketing team members to ensure active campaigns are represented on the website(s)
• Collaborate with our SEO agency and content team to monitor and improve search engine optimization (SEO) results for our site(s) to improve organic traffic and website visibility
• Maintain current knowledge of trends, best practices, and new developments in online B2B marketing technologies
• Create and update website content including text, images, videos, and other multimedia elements, ensuring accuracy and relevance.
• Track website performance metrics like traffic, user behavior, and conversion rates to identify areas for improvement.
• Analyze user feedback and implement changes to improve website navigation and usability.
• Develop A/B testing strategies to understand what type of content, visuals, and images perform best for conversion

Required Skills/Abilities:

• Proficient with HTML, CSS and web design
• Project management experience
• Knowledge of UX, web content strategy & governance
• Understanding of SEO, especially technical best practices
• Conversion rate optimization and A/B testing experience
• Proficiency in Webflow, Wordpress, and Hubspot
• Experience creating requirements documentation
• Ability to analyze and synthesize data to provide recommendations
• Experience with GA4, Looker, and other reporting tools
• Familiarity with WCAG/Digital Accessibility practices
• Experience overseeing user experience, including site navigation/IA, page templates, search, customer journey
• 7+ years of related experience

Location:

This hybrid role requires working onsite at our NYC, DC, or Chicago office two days/week.

Compensation:

The US base salary range for this full-time position is $170,000 - $188,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + generous paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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