Senior Digital Marketing Manager

successful implementation of digital campaigns across Retail sub-verticals. You will work with our Head of Digital Marketing and the Demand Generation team to build a solid pipeline across Upside's key verticals for the sales teams.

• Paid media campaign management: Manage multiple channels including traditional, search, programmatic, direct, broadcast, paid social etc. Find opportunities to work with industry trade groups/publishers to expand reach
• Manage budgets and investments: Allocate and manage the budget across multiple campaigns and channels to ensure efficient return on investment.
• Full funnel campaign activation: Initially focusing mainly on the top and middle of the funnel and then expanding to full funnel.
• Build cross-functional relationships: Work with agencies, sales, product marketing, and content to understand key messaging, value props, and personas.
• Campaign calendar ownership: Oversee the growth campaign marketing calendar and coordinate across the team on campaign execution and orchestration.

What You Should Have:

• 5+ years of ABM, digital campaigns or integrated marketing experience
• Expert-level understanding display ads, search, paid social, digital trade media sponsorships, and other channels that produce attributable leads.
• Experience creating coordinated marketing programs on both a strategic and tactical level.
• Experience with relevant technologies (e.g. Rollworks, HubSpot, Salesforce).
• Strong program and project management skills required.
• Enterprise software, SaaS and/or B2B marketing experience required.
• Bonus: grocery, fuel or restaurant experience

Location:

This hybrid role is required to work onsite at our DC, NYC, or Chicago office two days/week.

Compensation:

The US base salary range for this full-time position is $137,000 - $152,000 + bonus (for certain roles) + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + generous paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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