Senior Director, Consumer Product Marketing

you'll report to the CMO and President, Consumer.

• Leadership: Build a Consumer Product Marketing team, promoting a culture of creativity and new ideas. Attract, manage, and develop top talent. Present Consumer Product Marketing topics across Upside and compel Upside leaders and executives. Understand Upside's business model and contribute to our financial success.
• Product Positioning: Build strategies that support Upside's mobile application feature and product launches. Create messages that highlight our app's value proposition to consumers. Ensure campaigns are optimized for different channels to deliver a cohesive launch experience.
• Consumer Insights & Market Awareness: Use consumer segment data to inform positioning across industries. Analyze market trends and competitor strategies, driving positioning that differentiates and future-proofs the product. Build product marketing roadmaps that prioritize consumer wants and needs.
• Consumer Performance Measurement: Analyze feature and product launch adoption, engagement, message resonance, retention, transaction and revenue metrics. Present performance results and insights to leadership, iterating on strategy to create better outcomes.
• Growth Marketing Innovation: Create personalized experiences across the consumer journey. Oversee a learning agenda focused on A/B testing and experimentation to improve messaging, product positioning, and engagement.
• CPM Technology Expertise: Use tools like Fullstory, HotJar, and Amplitude to gain insights into consumer behaviors and product interaction. Investigate new technology trends. Enhance automation through AI and machine learning tools.

What You Should Have:

• 12+ years of Consumer Product Marketing that includes CPM experience for a mobile application within a relevant industry
• Bachelor's degree in Marketing, Business Administration, or a related field
• Proficiency in software and related technologies such as Fullstory, HotJar, and Amplitude
• Knowledge of marketing automation tools and consumer data analytics
• Affinity for numbers, consumer insights, and applying data to inform strategy
• Experience establishing and building a Consumer Product Marketing team
• Willingness to work in a collaborative environment and build partnerships

Tools We Use:

• Fullstory
• HotJar
• Amplitude

Location:

This is a hybrid role based in either our DC or NYC office. To start, in-office attendance is required twice a week, and it may increase based on project-based needs and/or changes in Upside's in-office policy.

Compensation:

The US base salary range for this full-time position is $255,000 - $282,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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