Senior Director, Product Marketing / Growth Marketing

nd shape our expansion from a single-vertical solution into a multi-vertical platform as we look to acquire and retain new customers with unique wants and needs.

You will develop a best-in-class Product Marketing & Growth Marketing strategy to drive consumer product adoption, customer engagement, and revenue growth across the entire lifecycle. You will lead all aspects of the company's product marketing efforts, including: product positioning, go-to-market strategy, competitive analysis, and product launch execution.

• Lead the development of the team, focused on product positioning, go-to-market strategy, product launch execution, and the processes necessary to establish a world-class Product Marketing function for all of Upside's consumer offerings.
• Build quarterly road maps of critical product marketing plans to support product launches, enhance customer engagement, and contribute to company growth goals.
• Lead your team in setting a learning agenda based on analyzing performance metrics, identifying market trends, and prioritizing the most impactful programs.
• Foster professional development for all team members and ensure a supportive work environment that encourages collaboration and new ideas.
• Foster collaborative relationships with cross-functional teams that align with product marketing strategies-this includes partnerships with Product Management, Sales, Analytics, Legal, Customer Success, and other teams.
• Interpret performance metrics, identify trends, and prioritize opportunities for revenue growth through enhanced product messaging, customer segmentation, and optimized marketing plans.
• Report product marketing results to the broader marketing leadership team, using insights to improve strategies and identify growth opportunities.
• Oversee the experimental and test-and-learn budget to ensure Upside is involved in new, innovative ideas related to product marketing best practices and industry trends.
• Identify opportunities for marketing automation using internal and external tools. Be the strategic lead in exploring AI and ML integration into product marketing efforts to enhance personalization and efficiency.

What You Should Have:

• 12+ years of hands-on experience in product marketing, go-to-market strategy, and positioning.
• Proven track record of driving product adoption, customer engagement, and measurable revenue growth based on customer insights. Proficient in quantitative analysis, an affinity for data, and experience using complex information to inform decision-making
• Proficiency in product marketing tools and related technologies; experience with product analytics platforms like Fullstory, HotJar, or Amplitude
• Knowledge of marketing technology with experience using automation and analytics in collaboration with product and engineering teams
• Strong written communication and presentation skills for effectively conveying product value propositions to diverse audiences
• Self-starter with strong organizational skills, a sense of ownership, and the ability to prioritize work effectively
• Expertise in managing Executive Team expectations.
• Ability to work in a highly collaborative environment, multi-task, and engage in team-based planning processes
• 7+ years of experience managing direct reports with diverse skills and multiple years of experience

Tools We Use:

• Fullstory
• HotJar
• Amplitude

Location:

This hybrid role is required to work at our DC office in Dupont Circle for 2 days/week.

Compensation:

The US base salary range for this full-time position is $275,500 - $304,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + generous paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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