Senior Manager, Lifecycle Programs

will work in tandem with our Lead, Lifecycle Operations and partner cross-functionally with teams within the consumer marketing org and across Upside (ex Retail Go-To-Market, Partner Programs, Product, etc).

The Impact You'll Make:

The ideal candidate is a hands-on leader who will define, implement, and scale core lifecycle strategies that convert users across their journey, deliver high-impact campaigns, and operate with excellence. We are looking for a highly organized and operational leader to manage a small team of lifecycle marketers and own our lifecycle roadmap for:

• Core Lifecycle Conversion Programs: Develop full-funnel lifecycle strategies that drive conversion across key user stages-from onboarding and activation to engagement, retention, and winback. Ensure programs are rooted in insight, measurable, and aligned to core business outcomes.
• Journey Mapping & Customer Experience: Design and optimize customer journeys by identifying critical touchpoints and difficulties. Build experiences that are seamless, personalized, and designed to deepen engagement across the entire lifecycle.
• Integrated Campaign Oversight and Delivery: Ensure the successful delivery of multi-channel marketing campaigns that consistently resonate with consumers and grow engagement across email, in-app messaging, push notifications, and other touchpoints.
• Bonus & Incentive Programs: Own budget management and execution of value-driving incentive programs that fuel user behavior. Align bonus strategy with seasonal, merchant, and promotional priorities in partnership with cross-functional teams.
• Cross-Functional Collaboration: Collaborate with various teams within the consumer marketing organization, such as Acquisition, Product Marketing, Research & Insights, Coordinated Marketing, and Analytics to build positive relationships.
• Additionally, it will be critical to partner with teams across the organization like our extensive Merchant team to ensure prioritization and execution of our Retail-Go-To-Market and Merchant Partner Programs.
• Automation, Personalization, and Innovation: Drive sophistication across lifecycle infrastructure with a focus on automation, personalization, and performance. Leverage experimentation, user segmentation, and emerging tools to continuously improve program effectiveness and scale.

Competencies You'll Need:

• 8+ years of progressive experience in Lifecycle Marketing and CRM, with a demonstrated track record of increasing consumer engagement and retention within a relevant B2C/consumer industry.

• 4+ years of leading, mentoring, or developing high-performing teams

• Deep expertise in customer retention, marketing operations, and marketing automation, with growing levels of responsibility.

• Bachelor's degree or equivalent in Marketing, Business Administration, or a related field.

• Deep functional knowledge in marketing engagement platforms such as Iterable, Braze, Hubspot, and proficiency in SQL and Google Sheets.

• Data-first decision maker with a test-and-learn approach. Outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results.

• A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams.

• Excellent communication and presentation skills, with the ability to influence and persuade collaborators at all levels.

Tools We Use:

• Iterable
• Email on Acid
• Jira
• Snowflake
• Segment
• Neustar/TransUnion Data Clean Rooms

Location:

This hybrid role is based in our NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside's in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $158,000 - $174,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

#LI-Hybrid

#LI-CO1

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.