#7686307002
nd conversion rates. You will conduct A/B testing to improve our marketing strategies and analyze data to inform decision-making and enhance overall performance. Additionally, you will manage and refine B2B marketing operations, coordinating efforts to support our growth and efficiency. You will report to our Head of Digital.
Work with the analytics team to manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for large strategic changes.
Measure the success of campaigns in collaboration with the Analytics team
Work with marketing partners on program conceptualization, program execution, and success measurement.
Uncover opportunities to increase conversion across the lead generation and sales funnel. Using methods such as website A/B testing and optimizing lead routing.
Establish and improve scalable marketing processes for campaign and lead generation and management
Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack
Oversee lifecycle marketing strategy and execution
Budget ownership and management to ensure we are on budget and delivering a healthy ROI
What You Should Have:
Location:
This hybrid role is required to work onsite at our DC, NYC, or Chicago office 2 days/week.
Compensation:
The US base salary range for this full-time position is $123,000 - $136,000 + bonus (for certain roles) + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.
Benefits:
Why Join Upside?
Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.
At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
Notice To Recruiters And Placement Agencies:
This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.
#LI-Hybrid
#LI-CO