The Affordable Care Act changed many lives across the country by making healthcare more accessible. But one thing many people don't know is that the ACA made breastfeeding more accessible for working moms – and reinvigorated an entire industry. As Director of Mom and Baby at Aeroflow Healthcare, I lead the Aeroflow Breastpumps division. Here's how the division came to be, and how we achieve our mission to make breastfeeding better for all types of moms.
When I started as an inside sales representative at Aeroflow Healthcare, a medical equipment provider, my knowledge of breast pumps and breastfeeding came from my own experience as a working mom who had the goal to breastfeed for at least one year. That personal experience proved beneficial when I moved into Business Development, and the Affordable Care Act was passed in 2013.
After the ACA passed, and most insurance plans began covering the cost of a breast pump, our team realized there was a great need to make getting a breast pump through insurance as simple and accessible as possible. That small idea turned into a new division – Aeroflow Breastpumps – very quickly.
Our goal as a division isn't just to provide a pump. We try to match moms with the best breast pump available to suit their individual needs. Every mom and every breast is different, and our business grew because we recognized that, and trained our Breastpump Specialists to be experts in their field.
Aeroflow's community of Breastpump Specialists are passionate about helping moms. From navigating insurance to matching them with the perfect pump, we’re also here to answer questions. We also want to increase the instance of breastfeeding nationally, and our approach is to be a trusted resource and advocate for every new and expectant mother through support and education.
My experience as a breastfeeding and pumping mom helped me see the pumping experience from both a business and personal perspective. I always knew I wanted to breastfeed, but as is the case with many new moms, I wasn’t nearly as prepared for the experience as I thought I’d be. Also like many new moms, breastfeeding didn’t come naturally for me. I relied on support from my lactation consultant, husband, and other moms to help me reach my one-year goal. I didn’t have a breast pump until I returned to work, and I had to pay for it out-of-pocket. That made using one very difficult.
In many ways, I see working at Aeroflow Breastpumps as a way for me to pay it forward by helping thousands of new moms on their breastfeeding journeys.
While we’ve made such great strides in normalizing breastfeeding, there is still work to be done. Working moms, stay-at-home moms, exclusively breastfeeding moms - they all deserve respect and support. Following my heart on this breastfeeding journey and advocating for moms may have gotten me to the position of Director of Mom and Baby, but my adventure isn’t over. We have new moms starting on their own breastfeeding journeys every day, and I’m excited to see how our team can continue to support them and help them reach their breastfeeding and pumping goals.
Jennifer Jordan is the Director of Mom & Baby at Aeroflow Healthcare, a durable medical equipment provider that has provided breast pumps through insurance to hundreds of thousands of women. A working and once-breastfeeding mom, Jennifer - along with her team - is committed to supporting all moms on their breastfeeding journey through support, education, and exceptional customer service.