Here's The Secret To Turning Your Next Performance Evaluation Into A Career Move

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woman in performance review


Alexandra Dickinson
Alexandra Dickinson
June 15, 2024 at 11:24PM UTC
Is your performance review around the corner? Take this opportunity to ask for something that’s valuable to you. That could mean a raise, of course, but I also encourage you to think bigger picture about your career goals for the next one to two years.
Are you fulfilled in your role, or hungry for a new challenge? Perhaps you’re hoping for that next promotion, or seeking a transfer to a new division. Maybe you’re ready to switch companies. Wherever you are, think about what experience, opportunity or resource will set you up well for your next success.
The first step in asking for a raise — or flex time, budget, different responsibilities, new training opportunities or anything else that is valuable to your career growth — is to make the case that you deserve it.

Gather your evidence.

Start by setting aside some time to go back through your notes and notable emails from the year. This will refresh your memory and make it easier to speak to your accomplishments. When someone emails me a compliment, I add it to a feedback folder so I can easily find it again later. (It’s also a nice ego boost to look back through if you’ve had a bad day!) Be sure to highlight the successes you had as part of your team, since women tend to get less credit for teamwork. Don’t let this happen to you.
Evidence also needs to include research and benchmarking. Start by checking out salary and workplace comparison websites online. If you’re a LinkedIn Premium member, you can take advantage of their new salary benchmark tool. I also like Comparably for the tech industry, Fairygodboss for salary, bonus and workplace info by and for women, and InHerSight for data-driven insights about company culture and policies.

Do the right research.

But to make a really compelling case — a case that it’s easy for your counterpart to say yes to — you need to go further. Good research must include speaking to actual humans about their experiences so that you can compare against your own. I realize this may make you uncomfortable, or that your company may discourage you from talking about salaries with your coworkers. It’s worth it. You’ll go into your negotiation with much more confidence and it will make it easier for you advocate for yourself.
If you're drawing a blank when it comes to asking someone about their salary, take a straightforward approach: "I'm doing research because I'm preparing for my upcoming performance review. Would you be willing to share your ballpark salary with me?" Your request isn't coming from a place of curiosity or nosiness, you're asking for someone's help.

Ask for it.

Not sure how to put it all together? Try something like this, and be sure to tailor it to your personal situation: “According to my research, similar positions in our industry pay about X. But I didn’t just take the salary guides I found online as gospel. I went further and spoke with some folks in similar roles, so I know my request is in line with the current marketplace.”
Use your review as an opportunity to cash in on your hard work all year long. Build your case, shore up your confidence, get in there and ask for it.

Download the checklist.

Download our FREE performance review checklist to learn the seven action items you need to prepare for a review. This worksheet will help you get clarity on your goals and make the case that you're worth it.
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Alexandra Dickinson is an entrepreneur who teaches people to negotiate. She’s the founder and CEO of the negotiation training and coaching company Ask For It. Ask For It was her side hustle until she got laid off and decided to devote herself to it full time. Please visit to learn more.

She believes that everyone can learn to advocate successfully for herself while being respectful of her values and those of her counterpart.

She is a contributing writer at Women@Forbes and has spoken at organizations like UN Women, Columbia Business School, and Investopedia, and coaches women and men at all stages of their careers.

She serves on the Junior Board of She's The First and volunteers as the City Manager for the NYC Chapter of the Lady Project.

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