"I just noticed something about the ubiquitous sign at every diner. On one hand, it means, “the special that was assigned to today.” It’s possessive. But on the other hand, it could simply mean, “today is special.” Because both are true. Plan accordingly." - Seth Godin

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Annette Gallagher

04/30/20 at 2:54PM UTC

Leading Women discussion group

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"I just noticed something about the ubiquitous sign at every diner. On one hand, it means, “the special that was assigned to today.” It’s possessive. But on the other hand, it could simply mean, “today is special.” Because both are true. Plan accordingly." - Seth Godin