Quantcast
Hello fellow artist entrepreneurs! Lately I've been reflecting a lot on the business and marketing skills I've learned in the past year, and I really keep thinking that I wish I'd learned this stuff in school and I wish artists were taught these skills. If you're like me, you've devoted a considerable amount of time (and money) to get good at what you do. You're plenty talented, you know what you bring to the table, and you are a specialist in your field. No one can deny that or take that away from you. So why the struggle? I'll tell you what it's NOT - lack of skill - lack of dedication - lack of passion Trust me, I know how hard you work and it definitely isn't any of that! We struggle as artists because somewhere along the line, we may have been told to think of ourselves as a business and told that we need to "sell" ourselves - but we weren't actually told HOW to do that. So what does it mean to "think of yourself as a business"? I had a lightbulb moment when I took a business class earlier this year and learned that a successful business must A. solve a problem B. fill a need SO simple but I'd never thought of it that way! Yet it's so true. As consumers, we buy because we need something, or because we have a problem we want fixed. The first step to successfully marketing our art and creative services is figuring out what PROBLEM we solve for our audience and clients. So let's brainstorm! What problem do you solve for your people? Not sure? Comment below and we'll figure it out together :) | Fairygodboss
Mystery Woman
Tell us more for better jobs, advice
and connections
Don’t miss out on new opportunities.
YOUR TOPICS
Your feed isn’t personalized yet. Follow topics like career advice, lifestyle or health.
YOUR GROUPS
Discover and join groups with like-minded women who share your interests, profession, and lifestyle.
COMPANIES YOU FOLLOW
Get alerted when there are new employee reviews.
YOUR JOB ALERTS
Get notified when new jobs are posted.
Kayla Faccilongo
star-svg
47
Opera Singer | Creative Life & Mindset Coach
Hello fellow artist entrepreneurs! Lately I've been reflecting a lot on the business and marketing skills I've learned in the past year, and I really keep thinking that I wish I'd learned this stuff in school and I wish artists were taught these skills. If you're like me, you've devoted a considerable amount of time (and money) to get good at what you do. You're plenty talented, you know what you bring to the table, and you are a specialist in your field. No one can deny that or take that away from you. So why the struggle? I'll tell you what it's NOT - lack of skill - lack of dedication - lack of passion Trust me, I know how hard you work and it definitely isn't any of that! We struggle as artists because somewhere along the line, we may have been told to think of ourselves as a business and told that we need to "sell" ourselves - but we weren't actually told HOW to do that. So what does it mean to "think of yourself as a business"? I had a lightbulb moment when I took a business class earlier this year and learned that a successful business must A. solve a problem B. fill a need SO simple but I'd never thought of it that way! Yet it's so true. As consumers, we buy because we need something, or because we have a problem we want fixed. The first step to successfully marketing our art and creative services is figuring out what PROBLEM we solve for our audience and clients. So let's brainstorm! What problem do you solve for your people? Not sure? Comment below and we'll figure it out together :)
Comment
No Comments Yet

Looking for a new job?

Our employer partners are actively recruiting women! Update your profile today.

tag with leaves
girl-one-image
The Fairygodboss Feed
We're a community of women sharing advice and asking questions
background-svggirl-two-image
Start a Post
Share your thoughts (even anonymously)...