The research is clear -- men apply to job descriptions while women apply to narratives. That’s why recruitment marketing is such an important part of a diversity recruiting strategy. 

We met with LinkedIn's Head of Talent Attraction, Lauren Sanders, and Director of Inclusion Recruiting, Loni Olazaba, to talk about Recruitment Marketing for Diversity Recruiting in a conversation moderated by FGB's Senior Director of Brand Strategy, Amiksha Patel. 

During this webinar, you’ll learn how experts: 

1. Research segments of the population they seek to attract 

2. Create targeted messaging that connects with those candidates

3. Create recruitment marketing content that works 

4. Determine effective outreach strategies

5. Measure recruitment marketing efforts 

If you’re a talent leader, recruitment marketer, or D&I leader, this is one event you won’t want to miss. 

Complete the form to access the recording.