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Returning to this beloved chapter with a little bit of renovation, telling all of that I will be postings regularly and I'll be more than happy to read all your stories and experiences ? Since I'm returning I would like to share an interesting piece of my mind regarding how Gen Z is reshaping The Marketing Funnel.
#EmbracingGenZ from a Millennial ?♀️
As marketers, we're witnessing a seismic shift in consumer behavior, led by the unstoppable force of Gen Z. This generation is not just only redefining the marketing funnel; they're breaking it altogether. Here's why I believe we should embrace this evolution going from Millennials to Gen Z.
Gen Z craves authenticity like no generation before. While Millennials also value authenticity, Gen Z takes it to a whole new level. Unlike Millennials, who may be more forgiving of polished marketing messages, Gen Z craves raw, unfiltered authenticity.
Millennials were the pioneers of digital communities, but Gen Z has taken this concept to new heights. While Millennials sought out online communities for niche interests, Gen Z values inclusivity and belonging on a broader scale
Gen Z is the first generation to have grown up entirely in the digital age. Millennials grew up alongside the rise of the internet, while Gen Z is the first generation to be truly digital-native. While Millennials are comfortable with technology, Gen Z expects seamless digital experiences as the norm. Brands must prioritize digital integration across all touchpoints to capture Gen Z's attention.
Millennials were the trailblazers of purpose-driven consumption, but Gen Z has taken it a step further. While Millennials appreciated brands with a social conscience, Gen Z expects it as a baseline.
The traditional marketing funnel is linear and static, but Gen Z's consumer journey is anything but. It's dynamic, nonlinear, and constantly evolving. While Millennials may have followed a relatively linear consumer journey, Gen Z's path is unpredictable. Brands must be agile and adaptable, ready to pivot strategies based on real-time feedback and emerging trends to keep up with Gen Z's ever-evolving preferences.
In conclusion,the shift from Millennials to Gen Z represents a significant evolution in consumer behavior and expectations, Gen Z isn't just reshaping the marketing funnel; they're revolutionizing the way we think about marketing altogether. #MarketingEvolution #ConsumerInsights #Millennials #Marketing #Funnel #MarketingEvolutonsumerBehavior
