Brand Marketing to Corporate Communications

Brand Marketing to Corporate Communications

Hi Everyone,

I'm currently in the process of trying to shift from a senior marketing leader to focus more on corporate/internal communications. This is a business area I actually feel strongly about and think more orgs need to prioritize this.

I've been in brand marketing for 15+ years, and although I started in PR/Communications, my career has grown into more holistic campaign strategy and demand gen - leading skilled SMEs to deliver, in this case, daily communications and content. I edit, give strategic direction, and every now and then author pieces, but definitely don't focus my time on delivering communications. There ARE certain focus areas (like corporate branding etc) that naturally fall into the corporate comms side. However, my concern is there are folks with more experience in this specific area, as well as people moving from PR/Communications agencies. I just feel like I'm not equipped in the right way.

Advice I would love:

• Suggetions for reworking resume for agency work? What would be a practical agency role to go for with my experience?
• I've considered taking a step down and going for early/mid-experience opportunities in the corporate comms space. I haven't had much success (perhaps because too senior, perhaps because not enough specific comms experience). Does anyone have any thoughts about if I should continue down this path?
• Any confidence boosters would be amazing - this job market is painful :)