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Analytics/Reporting

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Jennifer Madera

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Hi Everyone,

I am looking to transition into more of a social media role within the next few months. *crossing my fingers.
I will be graduating with my master's digital marketing next February (2021).

My questions:
- When it comes to social media reporting/analytics how did you learn to make business decisions from looking at the data?
- Are there any resources that walk you through this?

The publishing and content creation I think I am good at, but the data overwhelms me but that's one of the key parts of a social media role, especially with showing success and pivoting strategies . Maybe I am overthinking it or have it all wrong. But any piece of advice on this will help. If any social media managers willing to jump on a brief call and provide guidance, I am open to that as well.

Thank you!

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5 Comments

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  1. Melissa Lanier

    I've noticed the trend is to move this position to an administrative role! At about $12/hour. Can you make it on that?

  2. Denise

    To be fair, it used to be for the unpaid interns. Sigh.

  3. Melissa Lanier

    Ohhhh. Not from me.

  4. Stacy Thompson

    I have no formal training in social media, but am adding this to my responsibilities at my current job due to budget cuts. Very interested in hearing from others who have much more experience or training in this field!

  5. Melissa Lanier

    No formal traning. Lort. You are the face of the company. I mean I'm sure you did well, but I'd ask for a pay raise and some training... bc you need a real scheduler with great content to be effective. Otherwise you'll be playing catch up constantly. Just bc you take pics and post to your timeline does not make you a social media person. I bet you're learning it's harder than it looks. And do you have anything in writing? For when /if your analytics don't perform? Or bc you're NOT trained you accidentally post a crazy meme to school/co timeline? And..... cause a huge PR disaster. I mean you probably won't, but even the best of the best do it accidentally - with training. You need TRAINING. And a RAISE.

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