We are used to thinking of our offer as a function of the market only. It is essential indeed to understand exactly what is needed and to be able to set aside our en ego, passion and beliefs about what people need so that we can serve them exactly how they need us. But we can only be who we are. And what we offer is very much linked to ourselves too. For example let's say you are in the market of accounting. You can help people organize their basic accounting. But how! Depending on your personality it can be a one on one coaching, it can be a group live program, it can be a book or a membership club. Can you see why it is so important to know yourself and your limits and excellence areas first?