You have a presentation coming/ You’re speaking on stage. You’re fretting over what words to choose and use, and are spending a loooot of time on it - dreaming about it, losing sleep, worrying. This will help: Ask yourself what your audience’s biggest challenge is. What do they ask you about – repeatedly. Why should they care about what you’re saying – why is it important. There you go! Make sure you include these points in what you’ll be saying. At the top of your talk. Deep breath, and smile :)