Senior Product Marketing Manager

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Summary:

The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.

Key responsibilities include:

• Developing go-to-market (GTM) strategies for the product families you're aligned to. This includes collaborating with the Global Marketing and Product Team on:

• Identifying the market opportunity and target buyer personas

• Defining the routes to market

• Developing GTM plans and messaging/positioning

• Validating the approach

• Working with a cross-functional team to implement the plan

• Driving sales pipeline

• Tracking and monitoring the success of the plan and revenue for the product

• Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more

• Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories

• Preparing and delivering presentations as a subject matter expert at live events and webinars

• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell

• Working with the product team to feed field and analyst input back into the product roadmap

• Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base

• Working with the relevant partners to maximize revenue potential

• Assisting the field in individual deals and sales strategy where appropriate

• Understanding the competitive landscape for a specific product category and how we position against a given set of competitors

• Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.

• Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Requirements:

• Background in digital experience optimization space including strong understanding of the competitive landscape

• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)

• Proven impact on core business KPIs

• Proven success working with cross functional teams for strategic company initiatives

• Strong communication skills, including written and speaking

Acquia is an equal opportunity employer. We hire without regard to age, colour, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, or any other status protected by applicable law.