Digital Analytics Lead (Hybrid)

idates are encouraged to apply regardless of location and will be considered based upon the needs of the role.

Primary Accountabilities

• You will develop and implement comprehensive analytics strategies to measure and optimize digital performance, with specific focus on driving AmFam.com results.

• You will analyze digital data from various sources, including web analytics, media, and CRM systems, to provide actionable insights.

• You will collaborate with cross-functional teams to define key performance indicators (KPIs) and ensure alignment with business objectives.

• You will create and maintain dashboards and reports to track digital marketing metrics and communicate findings to stakeholders.

• You will ensure analysis and reporting accuracy and integrity and explains performance drivers.

• You will identify trends, patterns, and opportunities within data to inform performance strategies and improve customer engagement.

• You will translate data into a compelling story and share with business leaders and improve outcomes.

• You will stay up to date with industry trends and emerging technologies in digital analytics and marketing.

• You will provide training and support to team members and stakeholders on analytics tools and methodologies.

• You will ensure data accuracy and integrity by implementing best practices in data collection and analysis.

Specialized Knowledge & Skills Requirements

• 3+ years of proven experience in a digital analytics role.

• Experience working in an e-commerce or lead-generation business.

• Google Analytics, Adobe Analytics and/or data visualization platform expertise required.

• Solid knowledge and understanding of forecasting techniques or statistical analysis or data modeling or data mining.

• Web Tagging experience preferred

• Bachelor's degree in Marketing, Business, Analytics, or a related field; Master's degree preferred.

• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.

• Strong communication skills, with the ability to present data-driven insights to non-technical stakeholders.

• Knowledge of digital marketing strategies and channels.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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