Director, Demand Generation

execution of field marketing programs, activities and regional events for Appian. The role will also be responsible for operational, implementation and post-program activities.

In this role, you will:

• Set and implement the growth marketing strategy for our CNA and US Public Sector business including programs focused on demand generation - new customer acquisition, as well as customer expansion, and brand awareness.

• Work closely with our Digital Marketing, Content, and Product Marketing teams to develop, implement, execute and measure GTM programs for pipeline creation and acceleration.

• Develop and execute account, segment and field based marketing strategies focused on industry specific value propositions as well as product centered use cases.

• Help build and implement persona based marketing programs that span from IT decision makers and influencers, business executives as well as developer/ practitioner roles.

• Align and collaborate with our sales and partner leadership, Account Executives and Business Development teams.

• Regularly manage and review pipeline performance metrics with key stakeholders, including leaders and analyze ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.

• Drive strategic decision making for optimized campaign strategies.

• Manage a team of high performing marketeers focused on growing our business across multiple personas (executives, leaders, and developers)

• Manage the department budget and make ROI centered decisions for near term and future investments.

• Work closely with Customer Marketing to highlight and promote industry customer success stories

About you:

• 10+ years' experience in a Field Marketing and/or Demand Generation Role in an Enterprise Software/SaaS environment

• Bachelor's Degree required

• Experience in crafting results-driven marketing programs

• Critical thinking, problem solving skills, hands-on approach

• Excellent project management skills

• Ability to report and analyze program metrics and ROI

• Strong verbal and written communication skills coupled with strong presentation skills

• Proven success in working collaboratively with Sales, Product Marketing, and Customer Success

• Ability to work in a collaborative, fast-paced and results-oriented environment

• Exercises a high degree of tact and diplomacy

• Experienced in using CRM and Marketing Automation systems/tools

Tools and Resources

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.

• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.

• Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected]. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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