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communications, a proven track record in developing and executing successful organic social media campaigns, and the ability to tailor content and strategy for diverse international audiences.
Key Responsibilities:
Strategy Development & Execution:
Content Creation & Curation:
Community Management & Engagement:
Performance Analysis & Optimization:
Cross-Functional Collaboration:
Collaborate on content strategy with paid media and digital marketing, content marketing, product marketing, demand generation, employee brand and HR, and sales teams to ensure integrated campaigns and consistent messaging.
Provide guidance and support to internal stakeholders on social media best practices.
Work with external agencies or partners as needed, including digital marketing and public relations agencies, partners, and customers.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years of dedicated experience in organic social media management, with a strong focus on B2B tech.
Proven track record of developing and executing successful global social media strategies across multiple platforms.
Deep understanding of the B2B buyer journey and how social media contributes to lead generation and pipeline acceleration.
Expertise in LinkedIn, X/Twitter, and YouTube strategies for B2B audiences. Experience with other relevant platforms (e.g., Instagram, Facebook, Reddit, industry-specific forums) is a plus.
Excellent written and verbal communication skills, with the ability to craft compelling and concise copy.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, Brandwatch, native platform analytics).
Experience with content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
Ability to work independently and collaboratively in a fast-paced, global environment.
Strong project management and organizational skills, with attention to detail.
Cultural sensitivity and experience tailoring content for diverse international audiences.
Self-starter with a proactive approach to identifying opportunities and solving problems.
Preferred Qualifications:
Experience working with or for a B2B technology company with a significant global presence in EMEA and APJ.
Technical acumen and understanding of AI, data and process management, cloud computing, SaaS software platform.
Industry experience in financial services, insurance, public sector, and/or life sciences.
Fluency or proficiency in another major European language (e.g., Spanish, French, German, or Italian).
Basic understanding of SEO principles as they relate to social media content.
Experience with social media advertising (paid social) is a plus, though this role is primarily focused on organic.
Tools and Resources
Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn.
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected]. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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