Senior Sales & Marketing Automation Manager

rking in close collaboration with the Director of Marketing Operations, is managing the planned migration to a new marketing automation platform in 2026. You will be instrumental in planning and executing this project, which is intended to improve team efficiency and advance our Account-Based Marketing (ABM) capabilities.

Ultimately, your expertise in reporting, process optimization, and system administration will directly impact our teams' productivity and contribute to overall growth. This position requires a self-starter with strong problem-solving skills, an affinity for efficient processes, and a commitment to data quality.

This role is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

In this role, you will:

• Lead the project management for the migration to a new marketing automation platform, including planning, documentation, reporting, and governance. Identify, evaluate, and implement new features and integrations within the marketing tech stack to improve operational efficiency.

• Partner with the Digital Campaigns Lead to implement sophisticated email nurture strategies, ensuring we deliver the right message at the right time while maintaining communication governance.

• Analyze and improve the end-to-end lead flow and sales processes to ensure data accuracy and efficiency. Maintain high standards for data integrity across all systems.

• Develop and maintain reports and dashboards to track key performance metrics related to

• demand generation and sales activities. Analyze data to provide actionable insights and recommendations to marketing and sales leadership.

• Assist with the administration of our Salesforce.com instance and our marketing automation tool. Create and maintain clear documentation and training materials for our sales and marketing tools.

About You:

• Experience in marketing operations or a similar role with a focus on marketing automation.

• Strong knowledge of a major marketing automation platform (e.g., Marketo, HubSpot, Pardot) and Salesforce.com.

• Experience managing marketing technology projects, such as platform migrations or integrations.

• Excellent analytical skills with the ability to turn data into clear insights and recommendations.

• A self-starter with strong problem-solving skills and the ability to manage multiple projects.

• A commitment to data quality, process efficiency, and clear documentation.

• Good communication skills, with experience training end-users on technology platforms.

Required Experience:

• Bachelor's Degree in Business, Software, Marketing, or related field

• 5+ years of experience with administration and development of Sales and Marketing Automation tools

• 3+ years experience training end users on Sales and Automation tools

• Experience in developing end user training materials

• 3+ years end user support on Sales and Marketing automation tools

Tools and Resources

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.

• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.

• Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected]. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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