#200605218-3715_EN_rxr-1
rtner marketing materials in various stages of creative development with a keen eye for detail and accuracy. For a healthy spectrum of asset and product knowledge, the role also involves curating and negotiating appropriate usage rights for content used in other hardware-based Marcom projects though the major focus is on Apple services.
Description
The person will have a high degree of ownership, integrity, and accountability and will be collaborating with creative, brand, content production, interactive, social, PR, business, and legal teams, and will be working very closely with U.S. Marcom BA leads for Content & Services. Your deep expertise in fostering and maintaining relationships across various partners will be essential for your success. Overall, you are a great teammate who knows how to react quickly to new information, opinions, and direction and strategically pivot when necessary. Last-minute changes to projects will leave you unfazed, and your experience will have primed you to navigate such changes with confidence and expertise. - Managing the Business Affairs function for Greater China, mainly in relation to Apple Services. - Vetting US produced Marketing Deliverables in relation to Apple Services to ensure appropriateness for use in the Greater China Region. - Coordinating and planning appropriate Greater China specific content to replace Worldwide Marcom content that is not available or suitable for the region's use. - Making content suggestions in response to content briefs specifically requiring localised content and working with local content production, creative team and Services Business teams to obtain creative approval of suggestions. - Securing rights clearances with a diverse set of content partners based in Greater China, as well as some partners outside of the region. - Devising content strategy to aid in the recommendation of content to Marcom creatives. - Maintaining excellent relationships with partners and communicating with internal teams to understand what the deliverables are, and how the content will be used in each piece, in order to negotiate appropriate usage rights - Coordinating with local and US based Content Production and Producers to support internal rights management systems and ensure that assets are tracked, shared across creative disciplines and accurately distributed.
Minimum Qualifications
7+ years of relevant experience in the advertising, entertainment, or other media content-focused industry.
Hands-on experience in consumer-facing content (advertising, social media, UGC, consumer digital experiences, entertainment and editorial) and associated risks
Strong working knowledge of IP rights including copyright, trademark, and licensing in the area of entertainment and/or advertising law with emphasis on tech, music, film / TV industries.
Preferred Qualifications
Bachelor or equivalent degree.
Expertise in identifying potential legal and cultural issues in China, Hong Kong, Taiwan and Macao for marketing purposes.
Working knowledge of TV / film ratings classifications and local requirements (if applicable) for marketing and advertising. Knowledge on music licensing is a bonus
Self-motivated with high emotional intelligence, flexibility, and the ability to work collaboratively, independently and reliably on multiple projects.
Thrive in a fast-paced environment.
Fluent in both oral and written English, Simplified and Traditional Chinese and are able to effectively communicate with teams at Marcom U.S.
Deep expertise in partnering with, and building real, productive relationships across Marcom creative and business functions, and other Apple business units is essential for your success.
Demonstrated skills in core areas: reviewing/licensing agreements, strong negotiation skills, partner management, creative problem-solving.
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