Brand Manager

ct as an interface between sales & legal advisor on all matters related with A&P.

B. Operational

• Work with Senior Marketing Manager -in formulating the annual marketing & promotional budget & execution of annual marketing and promotional plan for the brand portfolio.

• Planning, management and successful execution of company flagship annual marketing programs.

• Identify ways to maximise PR/ branding opportunities related with assets for promotion of other brands.

• Establish an effective working relationship with sales team to ensure company's brands gain adequate market traction through sales enablement & marketing demand generation programs.

• Undertake periodic field visits to get abreast of market activities/ trends, monitor implementation of marketing and promotional campaign, take first hand feedback from customers and create right market connect.

• Coordinate with legal team to resolve issues related with copyright infringement, compliance with regulations related with advertisement and promotions and other related aspects.

• Conceptualise, coordinate and manage promotional activities, activations, product launch etc., working with developers, advertisers, PR agencies and sales team.

C. Reporting/ Monitoring

• Ensure all A&P programs are rolled-out in line with the legal guidelines and applicable local regulations.

• Create & manage and ensure timely circulation of market intelligence for brands of the company as per the define frequency.

• Provide market research/ data analytical support to sale team members

Qualifications

• 6-8 years consumer marketing experience
• Degree in Business Admin, Marketing, or its equivalent
• Proven ability to execute brand/marketing projects that align with overall Brand strategy.
• Self-starter with an ability to deal with ambiguity.
• Experience repositioning brands locally
• Demonstrated experience in working across and up an organization, gaining credibility amongst peers, managers and cross function.
• Experience working in or with commercial sales or field marketing a desired.
• Multicultural marketing experience a plus
• Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
• Sound written & verbal communication skills