#1158131900
er Boston. You'll have the opportunity to partner with dedicated distributor marketing and sales teams and work closely with key on premise accounts to build our business together by driving distribution, menu placements and best in class execution.
At Beam Suntory we drive our people to:
Build winning partnerships
Think Strategically as an owner
Deliver impactful results
Role Responsibilities
The goal of the position is to increase identified brands perceptions and trial by securing distribution prominent on the back bar and top-selling cocktail mentions. Staff Trainings and executing unique brand events for trade & consumers are crucial to attain their engagement toward our targeted brands.
Market Execution
Achieve assigned distribution, menu, house cocktail spirits, value/volume and training/event KPI goals in the time allotted.
Work closely with marketing team(s) to create brand assets in assigned accounts for priority brands to enable and successfully execute staff training, menu and feature printing, back bar management and merchandising.
Manages promotional budget to leverage localized opportunities.
Work closely with local distributor on account calls and brand activities to drive our on-premise priority luxury/premium brands.
Leads the selection, placement, and replenishment of Point of Sale for assigned accounts to obtain maximum profitability, market share, and sales depletions.
Develop an in depth understanding of account performance against key measures, by leveraging applicable data sources.
Brand Advocacy
Increase in credibility, extend brand awareness, and trial, and grow brand loyalty & trust through brand presences in assigned accounts.
Exhibit expertise and detailed knowledge of the Beam Suntory portfolio and broader priority categories.
Lead trade and distributor facing, product education trainings; including waitstaff trainings and samplings targeting premium+ brands, drink pairing advisement, menu placement suggestions, and drink recipe ideas
Customer Management
Build deep relationships with influential on-premise accounts and provide unparalleled customer-focused service.
Deliver an integrated, multi-level and coordinated marketing and sales approach to customers and consumers.
Drive usage of actionable category insights, industry trends and deliver customer-first brand solutions.
Conducts regular visits (weekly to monthly) depending on market demands of assigned accounts to ensure Core Brand positioning and optimal activation of key programs and initiatives.
Qualifications & Experience
Lifting/lowering, pushing, carrying, or pulling of up to 45 lbss
Sitting, standing, walking, bending, reaching, stopping and typing using a computer
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Nearest Major Market: Boston
Job Segment: Marketing Manager, Manager, Marketing, Management