Marketing Analytics Analyst

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Role Overview

We are seeking a Marketing Analyst to drive data-driven decision-making across CarGurus Marketing initiatives. You'll take ownership of complex analytical projects, develop models and experimentation frameworks, and serve as a trusted partner to cross-functional teams, including our international markets. You'll work independently to identify opportunities, develop solutions, and translate technical findings into recommendations to improve marketing performance across brand, dealer, and international domains.

The ideal candidate brings 2-5 years of analytics experience, strong technical proficiency in SQL and Python, and a proven track record of independently handling projects while effectively communicating complex concepts to diverse stakeholders.

What You'll Do

• Independently design, implement, and analyze A/B tests and multivariate experiments, including sample sizing, metric selection, and mitigation of statistical biases

• Customise and deploy sophisticated attribution models, forecasting solutions, and predictive models using multivariate regression, time-series analysis, optimisation methodologies, and other advanced techniques

• Serve as primary analytics partner for marketing teams, providing strategic guidance and leading discussions with third-party vendors on analytical methodologies

• Support international marketing efforts by fielding technical questions and adapting analytical approaches for different markets

• Develop advanced SQL queries and manage DBT models powering Looker dashboards for senior leadership

• Collaborate with dealer teams to design and analyze marketing surveys to gather customer insights and inform strategy

• Monitor vendor data ingestion pipelines for quality and consistency

• Create sophisticated visualizations and data-driven narratives tailored to technical and non-technical audiences

• Partner with analytics leadership to propose innovative quantitative methodologies for emerging business challenges

What You'll Bring

Required

• BA/BS in Data Science, Mathematics, Statistics, Economics, or related field; 1-2 years of professional marketing analytics experience

• Advanced SQL skills and strong proficiency in Python or R for statistical analysis and modeling

• Demonstrated experience independently designing and analyzing A/B tests with sophisticated experimental designs

• Solid understanding of statistics including probability theory, regression analysis, and common statistical pitfalls

• Experience building predictive models and forecasting solutions

• Proven ability to work independently, manage multiple projects, and communicate complex technical concepts effectively

• Experience with data visualization tools and advanced visualization techniques

Preferred

• Survey design and analysis experience

• Marketing attribution modeling experience

• Familiarity with LookML, DBT, Looker, and project management tools (Jira)

• Background in automotive, marketplace, or two-sided platform businesses

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range

$74,000 - $92,000 USD

Working at CarGurus

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid