#R-34999
strategic/brand planning, portfolio-wide innovation/renovation and brand activation initiatives.
RESPONSIBILITIES: This internship will allow for an opportunity to not only support our division-specific initiatives (Beer, Wine & Spirits) but will also allow for exposure to our long-term vision that encompasses our enterprise-wide mindset. Over the course of the 10-week internship, you will complete a strategic project that will give you exposure to several of our Growth functions. Specific focus areas and responsibilities will be outlined closer to the start of the internship, but may include some of the following:
Responsibilities
Supporting the brand strategy and early marketing & commercialization activities for one or more of our Emerging Brands within the Constellation portfolio
Participate in the development and execution of portfolio-wide innovation efforts to deliver against brand / business goals
Assist in development and execution of in-market activation efforts for Emerging Brands, including but not limited to: organic & paid social, influencers, POS, sampling activations, experiential & sponsorships
Develop go-to-market playbook on an area of our marketing model based on learnings to date
Partner with Insights to analyze in-market research efforts and determine key takeaways and optimization areas by brand
Collaborate with Brand, Analytics, Insights & Sales teams to aid in monthly brand performance reporting and optimization discussions
Monitor competitors' successes and shortcomings, utilizing competitive, category, consumer, shopper, and retailer insights to develop a competitive audit featuring best-in-class examples and relevant takeaways for Emerging Brands
Participate in brand activation and market visits
QUALIFICATIONS:
Bachelor's degree
Degree preferably in Business
Currently enrolled in an MBA program, having completed the first year, or recently graduated with an MBA within one (1) year of internship completion
Be legally authorized to work in the U.S. without the need for current or future work authorization or visa sponsorship for employment
Preferred: 1-3 years of experience in strategic and/or marketing roles
Strategic and analytical thinker, with the ability to look into the details and interpret the impact of key industry drivers. Superior problem solving and decision-making skills. Strong business acumen, coupled with strategic analysis experience.
Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and producing high-quality deliverables in order to drive business decisions. Confident and able to be influential and assertive.
Startup mentality - Ability to multi-task in a fast-paced environment. Proven ability to break down complex problems into manageable goals.
Consumer obsession - constantly thinks about consumer behavior, experiences, and needs; genuine curiosity to understand why a consumer behaves the way they do and what drives their behavior.
High level of integrity and professional judgment
Expert knowledge of Microsoft Excel and Microsoft PowerPoint
Strong sense of business ownership
Excellent storytelling, impact, influence, spoken and written communication skills; comfortable presenting to executive management
Resilient and tenacious, appreciates failure and feedback as an opportunity to learn
Ability to work with agility and urgency, utilizing agile ways of working
Physical Requirements/Other
Must be able sit and/or stand for long periods of time, and work on a computer for extended periods.
Primary work environment is within a corporate office setting.
Occasional lifting up to 25 lbs.
The salary range for this role is:
$23.00 - $38.00 per hour
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Location
Chicago, Illinois
Additional Locations
Job Type
Full time
Job Area
Internships
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).