Principal Team Leader, Media Investment Analytics and Insights

virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Responsibilities

• Serve as analytic liaison between Customer & Market Insights and internal stakeholders to deliver key insights and trends around pertinent KPIs of Media Performance (ROMI, Share of Voice, Unique Reach/Frequency, etc)

• Work cross functionally with partners in Finance, Org Strategy, Supply Chain and other sub-departments across Marketing to properly inform investment and impacts from changes in investment strategy

• Lead Media Investment insights team, steering platforms like Marketing Mix Models, Attribution Modeling, and reporting from advanced Media Delivery insights tools

• Deliver clear, influential insights to senior leaders that shape national media investment decisions regarding audiences, publishers, reach/frequency, and other strategic ad-hoc analyses

• Identify multi-million-dollar efficiency opportunities through scenario modeling and optimization.

• Develop teams skills and outputs in incrementality testing, clean rooms, cross-channel reach, data governance and predictive modeling

• Provide direction and coaching to a team of two senior lead analysts focused on MMM, attribution, and delivery measurement, developing them into future subject matter leaders

• Collaborate with research colleague to drive integrated Customer & Market Insights team regarding customer communications business needs

• Must have a solid background in the advertising landscape, understanding how media is bought and how it is measured coupled with strong analytical skills.

Minimum Qualifications

• Bachelor's degree in a field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics or other similar fields

• 6+ years of experience

• Experience leading people and guiding subject matter areas

• Familiarity with financial and marketing principles and data sets, marketing channels, agency partnerships

• Experience translating and simplifying complex data into well-crafted stories and actionable recommendations

• Proven ability to process data from multiple sources to provide clarity to cross-functional stakeholders

• Direct experience with syndicated data providers like Nielsen, iSpot, VideoAmp, EDO, etc.

• Experience with Marketing Mix Modeling and the underlying mathematical principles

• Experience partnering well with cross-functional teams, being highly collaborative with ability to build strong relationships

• Strong written and verbal communication skills

• Ability to manage multiple projects and deadlines simultaneously

• Quick and versatile learner

• Strong analytical skills in hypothesis generation and data identification

• Strong Mathematical Skills, with excellence in algebra a baseline

• Ability to maintain focus on the business context and the key decisions to be made

• Ability to convey insights in a way that is clear and compelling

• Tableau, SQL, Excel, PowerPoint, Alteryx, PowerBI, Databricks

Preferred Qualifications

• MBA or Masters' degree in a field like, like Business Analytics, Statistics, Mathematics, Marketing Research, Economics or other similar fields

• 8+ years of experience

• Experience leading a team of experienced professionals

• Proven Ability to clearly communicate insights with senior Leaders and executives

• Experience in advanced analytics areas such as MMM, Price and Promotion, product Assortment, in market testing and digital measurement

Minimum Years of Experience

6

Travel Requirements

15%

Required Level of Education

Bachelor's Degree

Preferred Level of Education

Master's Degree

Major/Concentration

Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics or other similar fields

Relocation Assistance Provided

No