Senior Project Lead, Social Media

rganic Social Media Strategy & Management:

• Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives.

• Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV.

• Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms.

• Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience.

• Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge.

• Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform.

• Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants.

National Social Advertising:

• Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms).

• Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI.

• A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance.

• Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization.

• Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.

Analytics & Reporting:

• Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals.

• Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders.

• Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.

Collaboration & Leadership:

• Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution.

• Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives.

• Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business

• Social Media Strategy & Management experience

• 4+ years of experience

• Campaign experience with a National Brand, Marketing Agency, or Social Platform

• Agency Management experience

• Paid Social Experience

• Content creation experience

Preferred Qualifications

• 6+ years of experience

• Master's degree

Minimum Years of Experience

4

Travel Requirements

20%

Required Level of Education

Bachelor's Degree

Preferred Level of Education

Master's Degree

Major/Concentration

Marketing, Communications, Journalism, Public Relations, Business