Sr. Project Lead, Media Investment

ibutor with 8+ years of media experience. They must have deep functional media knowledge with strong execution skills, demonstrate a high degree of accuracy and prioritized sense of urgency.

Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Responsibilities

Primary areas of responsibility include:

• Media Investment Execution & Optimization

• Campaign Management

• Media Measurement

• Data & Ad Tech

• National Partnerships Execution

Media Investment Execution & Optimization
Responsible for managing the execution of all paid media investment including continuous optimization.

• Manage the execution of paid media investment across all channels at the market and national level in partnership with our media agency.

• Support the annual market and national planning process.

• Oversee the ongoing optimization across all channels and audiences using strong analytical skills to interpret campaign performance data and develop recommendations.

• Analyze media performance and report out across multiple internal stakeholders and agency.

• Omni channel implementation with Customer Relationship Management (CRM) team.

• Tent pole and brand extension implementation and reporting.

• Coordinate media execution across internal teams to maximize investment and avoid duplication of effort.

• Serve as Subject Matter Expert resource for internal Marketing Consulting team on restaurant level media.

Campaign Management
Ensure media investments are managed in line with Chick-fil-A stewardship principles and rigor.

• Responsible for overseeing agency's day-to-day campaign management including optimization of media investment and troubleshooting issues.

• Manage all paid media invoices and beverage partner invoice coding.

• Serve as point person for national and market billing and invoicing needs, working in partnership with Centralized Coding and Accounting.

• Responsible for briefing media agency on campaign requirements.

• Manage pixels, links, and tracking across digital channels.

• Coordinate with internal creative team to ensure assets are trafficked properly to ensure on-time campaign launches.

• Lead the creation of after-action review and quarterly business review content.

Media Measurement
Lead cross-functional work with Customer & Market Insights (CMI) to ensure all research needs are met.

• Work with CMI to ensure each campaign's KPIs are measured, managed, analyzed, and reported.

• Responsible for tracking app install campaign performance and making strategic optimizations.

• Lead Learning Agenda development and implementation with Agency to ensure investments reflect latest customer and industry trends.

• Oversee data collection from Agency and reporting for Marketing Mix Model.

Data & Ad Tech
Manage ad tech stack and data strategy that helps inform overall investment strategy,

execution, optimization, and reporting.

• Ad tech strategy and evaluation in conjunction with Customer and Market Insight team to ensure our media investments are maximizing opportunities.

• Cross functional data owner for all paid media.

• Develop and manage dashboards for internal use.

National Partnerships
Execute national partnerships.

• Responsible for implementing our national partnership strategy.

• Responsible for overseeing the planning, logistics, and execution of annual national sports activations in partnership with our sports and entertainment agency.

Minimum Qualifications

• 6-8 years of media execution and optimization experience, and/or media planning with a focus on digital channels

• Bachelor's Degree

• Manages deadlines and quickly adapts and re-prioritizes to deliver results

• Ability to work independently with minimal direction

• Resourceful, curious, and self-motivated and high-capacity strategic thinker

• Meticulous attention to detail (e.g. data, numbers, grammar)

• Maintains highest level of confidentiality

• High level of proficiency in Keynote and Microsoft Office with an advanced understanding of Excel

• Strong written and verbal communication skills

Preferred Qualifications

• 8+ years of of media execution and optimization experience, and/or media planning with a focus on digital channels

• Agency experience strongly preferred

Minimum Years of Experience

6

Travel Requirements

10%

Required Level of Education

Bachelor's Degree

Preferred Level of Education

Bachelor's Degree