Sr. Project Lead, Media Investment

Chick-fil-A

2.7

(13)

Atlanta, GA

Why you should apply for a job to Chick-fil-A:

  • 54% say women are treated fairly and equally to men
  • 58% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #2024-16169

    Position summary

    ibutor with 8+ years of media experience. They must have deep functional media knowledge with strong execution skills, demonstrate a high degree of accuracy and prioritized sense of urgency.

    Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

    Responsibilities

    Primary areas of responsibility include:

    • Media Investment Execution & Optimization

    • Campaign Management

    • Media Measurement

    • Data & Ad Tech

    • National Partnerships Execution

    Media Investment Execution & Optimization
    Responsible for managing the execution of all paid media investment including continuous optimization.

    • Manage the execution of paid media investment across all channels at the market and national level in partnership with our media agency.

    • Support the annual market and national planning process.

    • Oversee the ongoing optimization across all channels and audiences using strong analytical skills to interpret campaign performance data and develop recommendations.

    • Analyze media performance and report out across multiple internal stakeholders and agency.

    • Omni channel implementation with Customer Relationship Management (CRM) team.

    • Tent pole and brand extension implementation and reporting.

    • Coordinate media execution across internal teams to maximize investment and avoid duplication of effort.

    • Serve as Subject Matter Expert resource for internal Marketing Consulting team on restaurant level media.

    Campaign Management
    Ensure media investments are managed in line with Chick-fil-A stewardship principles and rigor.

    • Responsible for overseeing agency's day-to-day campaign management including optimization of media investment and troubleshooting issues.

    • Manage all paid media invoices and beverage partner invoice coding.

    • Serve as point person for national and market billing and invoicing needs, working in partnership with Centralized Coding and Accounting.

    • Responsible for briefing media agency on campaign requirements.

    • Manage pixels, links, and tracking across digital channels.

    • Coordinate with internal creative team to ensure assets are trafficked properly to ensure on-time campaign launches.

    • Lead the creation of after-action review and quarterly business review content.

    Media Measurement
    Lead cross-functional work with Customer & Market Insights (CMI) to ensure all research needs are met.

    • Work with CMI to ensure each campaign's KPIs are measured, managed, analyzed, and reported.

    • Responsible for tracking app install campaign performance and making strategic optimizations.

    • Lead Learning Agenda development and implementation with Agency to ensure investments reflect latest customer and industry trends.

    • Oversee data collection from Agency and reporting for Marketing Mix Model.

    Data & Ad Tech
    Manage ad tech stack and data strategy that helps inform overall investment strategy,

    execution, optimization, and reporting.

    • Ad tech strategy and evaluation in conjunction with Customer and Market Insight team to ensure our media investments are maximizing opportunities.

    • Cross functional data owner for all paid media.

    • Develop and manage dashboards for internal use.

    National Partnerships
    Execute national partnerships.

    • Responsible for implementing our national partnership strategy.

    • Responsible for overseeing the planning, logistics, and execution of annual national sports activations in partnership with our sports and entertainment agency.

    Minimum Qualifications

    • 6-8 years of experience in media strategy and/or media planning with a focus on digital channels

    • Bachelor's Degree

    • Manages deadlines and quickly adapts and re-prioritizes to deliver results

    • Ability to work independently with minimal direction

    • Resourceful, curious, and self-motivated and high-capacity strategic thinker

    • Meticulous attention to detail (e.g. data, numbers, grammar)

    • Maintains highest level of confidentiality

    • High level of proficiency in Keynote and Microsoft Office with an advanced understanding of Excel

    • Strong written and verbal communication skills

    Preferred Qualifications

    • 8+ years of experience in media strategy and/or media planning with a focus on digital channels

    • Agency experience strongly preferred

    Minimum Years of Experience

    6

    Travel Requirements

    10%

    Required Level of Education

    Bachelor's Degree

    Preferred Level of Education

    Bachelor's Degree

    Why you should apply for a job to Chick-fil-A:

  • 54% say women are treated fairly and equally to men
  • 58% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.