Digital Marketing Manager

l need to work closely with others within the marketing delivery team to ensure joined up, coordinated digital campaigns that augment the employee share plan business. The ability to interpret and communicate key insights from data analysis to optimise campaigns is essential. The individual will need to demonstrate experience working with external agencies and internal stakeholders in multiple regions.

A role you will love

The Digital Marketing Manager is responsible for managing our impression-building and lead generation paid media efforts. This position helps develop and implement strategic and tactical B2B digital marketing programs at a segment and business level to help the organization realize its business objectives. This omnichannel role requires a combination of data analysis, creative strategy, and growth marketing to create "winning" digital marketing programs across paid search, online display, paid LinkedIn/YouTube advertising and other media partners. An understanding SEO principles is desirable. This role is also responsible for the management and deployment of email campaigns ensuring best practice is followed and emails form part of integrated marketing efforts.

The position requires a hands-on, collaborative, flexible approach with the ability to oversee and execute multiple projects simultaneously while driving aggressive deadlines. The role is best suited for a high-achiever with proven ability to contribute individually (through hands-on execution) as well as part of a results-focused global team.

Some of your key responsibilities will include:

• Design and implement paid media campaigns to direct quality traffic to nurture campaigns, company websites and online experiences in line with business goals and objectives.

• Understand paid media needs, vendors, systems and underlying dataset by being a key user of this information and channel specific KPIs

• Plan, execute, and measure results. Analysing data and preparing reports on social media performance, and assisting with campaign performance reports for wider audience teams.

• Work with the creative team and Marketing Business Partners to develop digital assets such as infographics, social media posts, videos, and other content pieces.

• Evaluate data from digital marketing efforts at tactic, audience and segment level to optimize spend and marketing performance

• Develop and maintain informative reports that track campaign metrics and present to internal stakeholders along with actionable recommendations based on sound and thorough analysis

• Stay up-to-date with current and emerging technologies and trends in SEM and paid media, providing thought leadership and perspective for adoption where appropriate including competition analysis and tracking.

• Work with the Web & Digital team to support SEO initiatives.

• Ensure digital marketing activities comply with corporate brand guidelines as well as follow best practices for that channel

• ⁠Works closely with the Group Web&Digital team to leverage tools, rules and best practices

• Develop and deliver content for use on social media to champion the organisations work and values.

• Monitor social media channels, responding and engaging with our online community.

• Ability to design creative assets

What will you bring to the role?

You will bring over 5+ years of experience in creating and executing a wide variety of digital campaigns across global markets within a dynamic matrix organisation, ideally in both a consumer marketing environment and a B2B marketing environment. You will have a background in working within financial services, professional services, or a highly regulated industry. It would be advantageous to have knowledge/experience in the employee share plans business, although not essential.

The Digital Marketing Manager requires an understanding of end-to-end customer journeys and delivering excellent and engaging user experiences. Demonstrable experience of using Google suite of tools - specifically Analytics. Awareness of SEO and web accessibility best practise. Knowledge of social media management including LinkedIn and WeChat and experience in leading digital campaigns as well as use of Sprinklr is required.

Rewards designed for you

Flexible work to help you find the best balance between work and lifestyle.

Health and wellbeing rewards that can be tailored to support you and your family.

Invest in our business by setting aside salary to purchase shares in our company, and you'll receive a company contribution as well.

Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.

And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our handbook will help you find out more about our rewards and life at Computershare, visit computershare.com/careers-handbook. #LI-KT1 #LI-Hybrid

ABOUT US

A company to be proud of

We're a global leader in financial administration with over 12,000 employees across more than 22 different countries. At Computershare, it's more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities.

A diverse and inclusive place to work

At Computershare we value diversity and welcome applications from everyone, believing that an equal and inclusive culture is key to excellent results. One of the greatest advantages for our organisation is the talent and diversity of our people and we strive to ensure all our employees have an equal opportunity to contribute their ideas, bring their personality to their work and showcase their skills. For support with accommodations or adjustments during our recruitment process please visit computershare.com/access for further information.

Computershare is an equal opportunity employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.

ABOUT THE TEAM

We're a leading provider of employee share plans. We partner with many of the world's biggest brands to offer their employees the chance to invest in the future of their company and help them to manage these investments day to day. With over 35 years of experience and expertise, we're an industry leader. Every member of our team plays an important role in bringing to life employee share plans, providing innovative solutions and assisting our clients with their complex regulatory requirements.