Account-Based Marketing Manager

existing global plays with region-specific needs.

• Launch new ABX campaigns and experiments that expand the tactics and strategies currently in use, testing and iterating based on performance.

• Orchestrate digital-first, multi-channel programs across ads, email, SDR plays, web personalization, direct mail, and content hubs to engage and advance target accounts through the funnel.

• Work hands-on in platforms such as Marketo, Salesforce, 6sense, LinkedIn, and PathFactory to build, launch, and optimize the programs that power your ABX campaigns.

• Partner closely with the EMEA Field Marketing Manager to connect ABX campaigns with in-person events, webinars, and industry moments, ensuring cohesive account experiences across channels.

• Collaborate with the global digital/lead generation team to align inbound and ABX motions, ensuring prospects and customers in target accounts receive a consistent, high-impact experience.

• Hold regular working sessions with field marketing, sales, and BDR teams, so everyone understands the ABX strategy, their role in each motion, and the plays and assets available to them.

• Act as the connective tissue between global ABX, regional field marketing, sales, BDRs, and other partners to ensure ABX campaigns land effectively in the region.

• Create, maintain, and socialize clear ABX playbooks that guide field marketing, sales, and BDR teams in planning, activating, and optimizing account-based campaigns across EMEA.

• Own monthly and quarterly ABX performance reporting for EMEA, with a clear focus on pipeline from target accounts, win rates in strategic accounts, expansion ARR, and account engagement metrics.

• Translate data into insights and recommendations, highlighting what's working, what's not, and what should be tested next to improve impact in your region.

• Continuously identify opportunities to improve processes, workflows, and collaboration around ABX in EMEA, helping to scale best practices across accounts and segments.

You've got what it takes if you...

• Have 5-8 years of B2B marketing experience, with solid hands-on experience in ABM and/or ABX for enterprise or strategic accounts.

• Have a proven track record executing multi-channel, account-based programs that influence pipeline creation, conversion and acceleration to closed won arr for new and existing clients.

• Are confident working directly in a marketing automation platform (ideally Marketo) and CRM (Salesforce) and have experience with at least one ABM/intent platform. Experience with 6sense and PathFactory is a strong plus but not strictly required.

• Are a collaborator who enjoys partnering with field marketing, sales, and BDR teams, and you're comfortable leading cross-functional working sessions to move campaigns forward.

• Are data-driven, comfortable digging into dashboards and reports, interpreting account engagement and funnel metrics, and using those insights to guide optimization and next steps.

• Are highly proactive - you spot opportunities, propose new plays and tests, and drive them forward without waiting for detailed instructions.

• Thrive in a fast-moving, energetic, campaign-focused environment where you can balance execution with experimentation.

• Are comfortable working remotely within EMEA and collaborating with global stakeholders across time zones.

Nice to have

• Experience running ABM/ABX programs across multiple EMEA markets (for example, UKI, DACH, France, Nordics, Italy).

• Experience working in a global B2B SaaS environment and partnering with centralized digital, operations, and analytics teams.

• Familiarity with HR tech or similar complex B2B buying cycles.