Customer Lifecycle Marketing Manager

nd advocacy.

• Partner with field marketing teams to localize lifecycle campaigns for global consistency and regional/cultural relevance.

• Own the planning process for customer marketing programs from strategy to execution-including developing briefs, mapping customer journeys, overseeing timelines, and coordinating deliverables.

• Champion customer-centric messaging and, in collaboration with the customer communications and customer advocacy teams, test innovative approaches to reach, educate, and delight customers at every stage.

• Utilize a variety of available customer-facing channels, such as newsletters, communities, and user groups, to drive customer pipeline growth.

• Define and track key performance indicators (KPIs) across the lifecycle, analyzing campaign results and making ongoing optimizations based on insights.

• Establish ongoing feedback loop with field teams to understand customer needs, regional dynamics, and campaign impact.

• Manage and prioritize budgets to ensure maximum ROI of lifecycle initiatives and communications.

• Stay current on best practices and emerging technologies, with an emphasis on AI, in lifecycle, retention, and customer marketing to drive innovation.

You've got what it takes if you...

• See marketing as a customer journey: Energetic, proactive team player with a sense of humor who loves delighting customers.

• Know your lifecycles: 3-5 years of experience planning, executing, and optimizing multi-channel customer lifecycle or retention marketing programs.

• Project manage like a pro: Strong end-to-end project and program management skills.

• Dig details: Self-starter with a keen attention to detail and a track record of managing multiple projects across teams.

• Roll up your sleeves: Hands-on experience with lifecycle marketing platforms and automation tools.

• Think creatively: Innovative mindset that enjoys finding new ways to engage and retain customers.

• Build relationships easily: Strong interpersonal skills with experience working in a matrixed, cross-functional environment.

• Love to win: Proven results driving retention, upsell, or advocacy in previous roles.