#req10819
mization recommendations regularly
Partner with campaign managers and content leads to ensure creative and copy align with LinkedIn best practices
Build and maintain campaign tracking, working with analytics to ensure clean measurement
Stay ahead of LinkedIn platform updates, new ad types, and industry best practices
Support reporting deliverables for cross-functional teams and senior leadership
You've got what it takes if you have...
5+ years of experience in B2B SaaS digital marketing with a heavy emphasis on LinkedIn Ads
Deep expertise in LinkedIn Campaign Manager and the nuances of LinkedIn's advertising ecosystem
Proven ability to optimize ad performance across different objectives (awareness, engagement, ABM, lead generation)
Strong understanding of ad creative best practices on LinkedIn
Analytical mindset with experience pulling insights from performance data
Experience with other platforms (e.g., programmatic DSPs or third-party media vendors) is a plus but not required
Highly collaborative, with the ability to work across marketing, creative, and analytics teams
Nice to Have:
Experience with Salesforce, Marketo, or similar CRM/marketing automation platforms
Familiarity with UTM parameters, attribution models, and B2B conversion journeys
Working knowledge of ABM tools or intent data platforms (e.g., 6sense, Bombora)