Marketing Operations Analyst

maintaining a marketing measurement framework to evaluate marketing effectiveness and spend efficiency across the Lead to Sales funnel.

• Support in analyzing market intelligence, market research, and marketing analytics to inform decision-making processes.

• Contribute to the optimization of targeted account selection and ABM practices, providing insights to improve account-based marketing strategies.

• Aid in defining demand generation targets and monitoring achievement, assisting in the delivery of forecasts to facilitate course-correction.

• Assist in developing audience strategies and campaign targeting execution to achieve demand generation goals.

• Collaborate with internal BI/analytics teams and platform vendors to gather requirements for audience targeting and attribution models.

• Assist in analyzing buyer journey insights to provide actionable recommendations for marketing teams.

You have what it takes if you have...

• 3-4 years of experience in B2B marketing, marketing analytics, marketing ops analytics, or related fields.
• Familiarity with BI/visualization tools such as Tableau/PowerBI and proficiency in Excel.
• Analytical mindset with the ability to interpret data and draw meaningful actionable insights.
• Exposure to working in a technology/SaaS company or marketing agency is a plus.
• Basic understanding of B2B marketing strategies, attribution, and pipeline funnel concepts.
• Experience/Knowledge of marketing automation platforms, CRM systems, and attribution models.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Bachelor's degree in marketing, Business, Analytics, or related fields.
• Are able to Demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment.
• Have consideration for privacy and security obligations.