Marketing Platform Developer - Spain

for AI. This position demands a strategic executor who excels at cross‑functional leadership, creative direction, and end‑to‑end content ownership-from research and writing to activation and performance evaluation.

Key Responsibilities:

• Lead the development of high‑value, research‑driven content assets including eBooks, whitepapers, research reports, infographics, and strategic narratives that articulate workforce trends and HR technology value.

• Translate HR and workforce insights into authoritative thought leadership, ensuring content depth, narrative clarity, and strong resonance with HR, learning, and talent audiences.

• Advance Cornerstone's AEO strategy by structuring content for discoverability in AI‑powered search, improving content completeness, authority, and alignment to buyer intent.

• Operationalize AI‑enabled content workflows, leveraging generative AI tools to support research synthesis, content expansion, optimization, personalization, and multi‑modal content creation.

• Drive cross‑functional content alignment with campaigns, brand, demand generation, product marketing, and field marketing teams to ensure unified storytelling and pipeline impact.

• Own activation strategies for major content assets, ensuring coordinated promotion across social, campaigns, sales enablement, website, and partner channels.

Key Skills and Qualifications:

• Content development - Creating high-quality assets including reports, blogs, and infographics

• Brand marketing and storytelling - Crafting clear, compelling narratives tailored to audience and channel

• Written communication - Strong writing across formats, from thought leadership to web copy

• Project management - Driving complex content workflows and timelines to completion

• Editorial judgment - Ensuring clarity, tone, structure, and alignment with brand standards

• AI tools fluency - Using generative AI for research, writing, and content optimization

• Cross-functional collaboration - Partnering across teams to align content with business goals

• Content analytics - Using performance data to optimize content and guide strategy

Experience:

• 6-8+ years in B2B content marketing, workforce research, HR tech, or a related HR practitioner role with strong content creation responsibilities.
• Experience leading research-based content or translating HR practitioner knowledge into marketing-ready narratives and assets.
• Demonstrated ability to apply AI tools across content development, research synthesis, optimization, or multi-modal content formats.
• Proven track record delivering content that supports campaigns, product launches, SEO/AEO goals, and brand storytelling.
• Experience coordinating with cross‑functional teams including product marketing, demand generation, brand, and external agencies.
• Ability to operate autonomously in a fast-paced, high‑output environment with strong ownership and accountability.